Pedro Lima
Partner
Executive Committee
Partner at LBC in Portugal, Pedro brings over two decades of experience in digital transformation, business leadership, and technology-driven organizational evolution. His work centers on helping companies navigate complex digital transitions by integrating strategy, AI, analytics, intelligent automation, and next-generation solutions that strengthen competitiveness and long-term resilience.
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Pedro also served as General Manager and Consultancy Director at ICEclick and previously led operations in the Oil & Gas sector as Country Manager at Paradigm Technology. His earlier career includes leadership and consulting roles at WeDo Technologies, Capgemini and Unisys, along with serving as President of the Portuguese Technical Committee for the European standardization initiative CEN/TC 434 on electronic invoicing.
Across all functions, Pedro has built a reputation for strategic clarity, disciplined execution, and a consistent ability to align technology with business value.