{"id":888,"date":"2021-03-26T17:00:58","date_gmt":"2021-03-26T17:00:58","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2021\/03\/26\/estudo-de-operacao-ferroviaria-no-eixo-atlantico-do-pais\/"},"modified":"2026-10-20T09:01:53","modified_gmt":"2026-10-20T09:01:53","slug":"estudo-de-operacao-ferroviaria-no-eixo-atlantico-do-pais","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/estudo-de-operacao-ferroviaria-no-eixo-atlantico-do-pais\/","title":{"rendered":"Estudo de opera\u00e7\u00e3o ferrovi\u00e1ria no Eixo Atl\u00e2ntico de Portugal"},"content":{"rendered":"<h3><\/h3>\n<h3>A nova realidade digital do setor<\/h3>\n<p>A mobilidade est\u00e1 em grande muta\u00e7\u00e3o, muito devido \u00e0 din\u00e2mica disruptiva introduzida pela transforma\u00e7\u00e3o digital e, tamb\u00e9m, pela sociedade com equil\u00edbrio de carbono. As solu\u00e7\u00f5es e a proje\u00e7\u00e3o do valor do neg\u00f3cio do transporte ferrovi\u00e1rio n\u00e3o podem ter como base o passado e devem considerar e explorar novas din\u00e2micas, que poder\u00e3o ter um impacto significativo na procura, na satisfa\u00e7\u00e3o e na decis\u00e3o do cliente para o pagamento de um determinado servi\u00e7o.<\/p>\n<p>A adapta\u00e7\u00e3o \u00e0s novas condi\u00e7\u00f5es da economia digital \u00e9 visivelmente marcada pelo surgimento do conceito Industry 4.0 e, recentemente, Railway 4.0 e Digital Railway. Aplica\u00e7\u00f5es m\u00f3veis, e-ticketing, sinaliza\u00e7\u00e3o e gest\u00e3o de tr\u00e1fego e plataformas digitais para manuten\u00e7\u00e3o preditiva s\u00e3o as \u00e1reas chave da digitaliza\u00e7\u00e3o no setor ferrovi\u00e1rio.<\/p>\n<p>Este novo investimento do Grupo no transporte ferrovi\u00e1rio de passageiros \u2013 que j\u00e1 realiza a travessia ferrovi\u00e1ria do Tejo desde 1997 \u2013 ganha forma atrav\u00e9s da <strong>B-RAIL<\/strong>. A aposta do <a href=\"https:\/\/www.barraqueiro.com\/o-grupo-barraqueiro\/\" target=\"_blank\" rel=\"noopener\"><strong>Grupo Barraqueiro<\/strong><\/a> \u00e9 um contributo significativo para realizar o espa\u00e7o ferrovi\u00e1rio europeu \u00fanico, concretizar os objetivos do governo para o transporte ferrovi\u00e1rio, reduzir o d\u00e9fice p\u00fablico e promover uma economia mais coesa, competitiva e de carbono zero. Este novo operador de transportes, inserir-se-\u00e1 na l\u00f3gica de um futuro de mobilidade sustent\u00e1vel, utilizando e interrelacionando os meios e tecnologias mais adequadas, com um sistema l\u00f3gico e estruturado, que responda eficazmente a uma s\u00e9rie de desafios e oportunidades.<\/p>\n<p>O Estudo sobre a Opera\u00e7\u00e3o Ferrovi\u00e1ria elaborado pela LBC focou-se numa metodologia \u00e1gil e interativa e forneceu ao Grupo Barraqueiro a informa\u00e7\u00e3o necess\u00e1ria para tomar decis\u00f5es estrat\u00e9gicas, operacionais e financeiras sobre este neg\u00f3cio. Este estudo contemplou:<\/p>\n<ul>\n<li>Estudo da Viabilidade e Atratividade do Neg\u00f3cio<\/li>\n<li>An\u00e1lise de Riscos e de Sensibilidade<\/li>\n<li>Defini\u00e7\u00e3o do Modelo de Neg\u00f3cio em termos de oferta diferenciada e competitiva (focada na experi\u00eancia do cliente e na funcionalidade de transporte), modelo organizacional e operacional, pricing e modelo de receitas, estrutura de custos e alavancagem operacional.<\/li>\n<li>Defini\u00e7\u00e3o do Modelo Financeiro, em termos do investimento, do cash flow operacional e do financiamento do neg\u00f3cio.<\/li>\n<li>Plano de Neg\u00f3cios a 3 e a 5 anos.<\/li>\n<\/ul>\n<p>Ainda, o estudo teve em conta futuros aspetos a ser considerados, como:<\/p>\n<ul>\n<li>novas formas de intera\u00e7\u00e3o com os clientes, capacidade de cria\u00e7\u00e3o de ofertas personalizadas em tempo real, ofertas de fideliza\u00e7\u00e3o em bundle de servi\u00e7os, leil\u00e3o de pre\u00e7os para<\/li>\n<li>maximiza\u00e7\u00e3o de receitas, modelos de neg\u00f3cio em plataforma e em ecossistema, geolocaliza\u00e7\u00e3o de clientes e de servi\u00e7os, social media, self-service de servi\u00e7os, entre outros.<\/li>\n<\/ul>\n<h3>Contributo para o setor ferrovi\u00e1rio e para o Pa\u00eds<\/h3>\n<p>Este projeto ir\u00e1 fomentar a coes\u00e3o e competitividade territoriais, na medida em que se pretende, numa primeira fase, servir cidades de Norte a Sul, no Eixo Atl\u00e2ntico do pa\u00eds, apostando na integra\u00e7\u00e3o intermodal, garantindo liga\u00e7\u00f5es mais r\u00e1pidas \u00e0s restantes regi\u00f5es. A sua estrat\u00e9gia passa tamb\u00e9m por promover a articula\u00e7\u00e3o dos diferentes modos de transporte, oferecendo pacotes exclusivos com a viagem de comboio e viagens em autocarros.<\/p>\n<p>O Grupo Barraqueiro, foi o primeiro operador privado no transporte ferrovi\u00e1rio de passageiros em Portugal, operando a travessia ferrovi\u00e1ria do Tejo desde 1997, e conta com mais de 100 anos de experi\u00eancia em transportes de passageiros e mobilidade.<\/p>\n<p>Com ampla experi\u00eancia no setor ferrovi\u00e1rio, onde a LBC teve o seu primeiro projeto, j\u00e1 realizou mais de 40 projetos neste \u00e2mbito, entre os mais de 1000 projetos em 12 pa\u00edses. Na ferrovia em particular, det\u00e9m um vasto portf\u00f3lio de clientes nacionais como a IP, CP, REFER, REFER Telecom, EMEF, AMT, IMT, MOPTC, OTLIS, METRO, Ferconsult, entre outros.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com a liberaliza\u00e7\u00e3o do mercado ferrovi\u00e1rio e com o objetivo de passar a explorar comercialmente a liga\u00e7\u00e3o entre as cidades de Braga e Faro, o Grupo Barraqueiro endere\u00e7ou um convite \u00e0 LBC, para a realiza\u00e7\u00e3o do estudo sobre a opera\u00e7\u00e3o ferrovi\u00e1ria de transporte de passageiros.<\/p>","protected":false},"author":2,"featured_media":887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[259],"tags":[],"setor":[105],"pais":[91],"servico":[317,329],"class_list":["post-888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","setor-transportation-mobility-and-logistics","pais-portugal","servico-business-digital-transformation","servico-operations-performance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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