{"id":879,"date":"2020-12-17T16:40:24","date_gmt":"2020-12-17T16:40:24","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2020\/12\/17\/cultura-vs-tecnologia\/"},"modified":"2026-10-27T18:07:56","modified_gmt":"2026-10-27T18:07:56","slug":"cultura-vs-tecnologia","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/cultura-vs-tecnologia\/","title":{"rendered":"Cultura vs. tecnologia"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A digitaliza\u00e7\u00e3o da ind\u00fastria est\u00e1 a transformar processos, mas tamb\u00e9m <strong>organiza\u00e7\u00f5es<\/strong>. A vontade de mudar \u00e9 fundamental para a <strong>agilidade<\/strong> das empresas, que dever\u00e3o ter abertura para a <strong>inova\u00e7\u00e3o<\/strong> e o <strong>confian\u00e7a<\/strong> nos dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, o conjunto de <strong>compet\u00eancias <\/strong>exigidas nas empresas est\u00e3o tamb\u00e9m cada vez mais vocacionados para as tecnologias e \u00e9 extremamente importante a prepara\u00e7\u00e3o pr\u00e9via da organiza\u00e7\u00e3o para esta mudan\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante para as organiza\u00e7\u00f5es irem al\u00e9m da tecnologia e centrarem-se nas pessoas e no desenvolvimento de um ambiente que as torne mais despertas para as oportunidades de inova\u00e7\u00e3o que fa\u00e7am sentido na organiza\u00e7\u00e3o<strong>. A inova\u00e7\u00e3o faz-se de pessoas, para as pessoas e por pessoas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada organiza\u00e7\u00e3o deve definir um tra\u00e7o cultural caracter\u00edstico e distinto, alinhado com o seu posicionamento estrat\u00e9gico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi assim que, entre outros, a Apple se focou no \u00ab<em>Design, design, design<\/em>\u00bb, a Google pretendeu ser \u00ab<em>A fun place where you make things happen<\/em>\u00bb, a Logitech promoveu o \u00ab<em>Think like a start-up<\/em>\u00bb e a Amazon tornou a sua cultura numa \u00ab<em>Customer obsession<\/em>\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"825\" height=\"703\" src=\"https:\/\/lbc-global.com\/wp-content\/uploads\/2020\/12\/Cultura_vs_Tecnologia_infografia_artigo.png\" alt=\"Cultura vs Tecnologia infografia artigo\" class=\"wp-image-878\" srcset=\"https:\/\/lbc-global.com\/wp-content\/uploads\/2020\/12\/Cultura_vs_Tecnologia_infografia_artigo.png 825w, https:\/\/lbc-global.com\/wp-content\/uploads\/2020\/12\/Cultura_vs_Tecnologia_infografia_artigo-300x256.png 300w, https:\/\/lbc-global.com\/wp-content\/uploads\/2020\/12\/Cultura_vs_Tecnologia_infografia_artigo-768x654.png 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>De acordo com o futurista Gerd Leonhard, o sucesso das empresas e das organiza\u00e7\u00f5es no futuro ser\u00e1 mais determinado por tra\u00e7os humanos do que pela tecnologia.<\/p>","protected":false},"author":2,"featured_media":877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[258],"tags":[],"setor":[104],"pais":[91],"servico":[317],"class_list":["post-879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","setor-telecommunications-media-and-technology","pais-portugal","servico-business-digital-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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