{"id":875,"date":"2020-12-17T14:16:20","date_gmt":"2020-12-17T14:16:20","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2020\/12\/17\/cotec-uma-nova-plataforma-digital-para-maior-proximidade-com-os-associados\/"},"modified":"2026-10-27T16:48:41","modified_gmt":"2026-10-27T16:48:41","slug":"cotec-uma-nova-plataforma-digital-para-maior-proximidade-com-os-associados","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/cotec-uma-nova-plataforma-digital-para-maior-proximidade-com-os-associados\/","title":{"rendered":"COTEC: Uma nova plataforma digital para maior proximidade com os associados"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/cotecportugal.pt\/pt\/\" target=\"_blank\" rel=\"noopener\">COTEC Portugal<\/a> tinha como objetivo estrat\u00e9gico criar uma maior proximidade e rela\u00e7\u00e3o com os seus associados atrav\u00e9s do seu portal Digital. Outro dos seus desafios, era o alargado conjunto de informa\u00e7\u00e3o que dispunha, de diversas tem\u00e1ticas e distribu\u00edda por diferentes canais, como YouTube, Facebook e outros canais digitais. Para que toda essa informa\u00e7\u00e3o fosse de f\u00e1cil acesso, existia a necessidade de criar um reposit\u00f3rio de informa\u00e7\u00e3o e uma boa ferramenta de pesquisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toda esta informa\u00e7\u00e3o necessitava de uma maior monitoriza\u00e7\u00e3o de modo a perceber melhor o comportamento do p\u00fablico-alvo que a consumia. Neste contexto, atrav\u00e9s de uma an\u00e1lise explorat\u00f3ria aos utilizadores e ao seu anterior portal, a LBC identificou um conjunto de necessidades e temas que criariam um maior envolvimento com a comunidade COTEC. Como resposta ao desafio, a LBC desenvolveu uma \u00e1rea de recursos, integrada no portal, contendo Webinars, cursos online e v\u00eddeos com a op\u00e7\u00e3o de acesso exclusivo aos associados e a outros membros via \u00e1rea reservada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criando, desta forma, uma plataforma de comunidade de associados COTEC, que lhes permitisse estar mais pr\u00f3ximos da atividade e com uma melhor experi\u00eancia de utiliza\u00e7\u00e3o das ferramentas e conte\u00fados dispon\u00edveis.<\/p>","protected":false},"excerpt":{"rendered":"<p>A COTEC Portugal had the strategic objective of creating greater proximity and relationship with its associates through its Digital portal. Another of its challenges was the wide range of information it had, on different topics and distributed through different channels, such as YouTube, Facebook and other digital channels. 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