{"id":825,"date":"2019-09-24T14:27:54","date_gmt":"2019-09-24T14:27:54","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2019\/09\/24\/o-que-leva-as-empresas-a-estabelecerem-parceiras-com-start-ups\/"},"modified":"2026-10-27T15:12:35","modified_gmt":"2026-10-27T15:12:35","slug":"o-que-leva-as-empresas-a-estabelecerem-parceiras-com-start-ups","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/o-que-leva-as-empresas-a-estabelecerem-parceiras-com-start-ups\/","title":{"rendered":"O que leva as empresas a estabelecer parcerias com start-ups?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A \u00faltima d\u00e9cada testemunhou a cria\u00e7\u00e3o de divis\u00f5es de&nbsp;<em>Corporate Venture<\/em>&nbsp;<em> Capital<\/em> (CVC) por centenas de empresas. A participa\u00e7\u00e3o de CVC no ecossistema geral de&nbsp;<em>Venture Capital<\/em> (VC) tem vindo a crescer e VC j\u00e1 n\u00e3o deve estar associado somente a empresas financeiras. De facto, e de acordo o estudo desenvolvido pelo CB Insights, em 2018 a dimens\u00e3o m\u00e9dia de <em>deals<\/em>&nbsp;de CVC atingiu um recorde hist\u00f3rico de US $ 26,3 milh\u00f5es. Aparentemente, o CVC emerge como uma fonte relevante de capital empreendedor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o tema levanta duas quest\u00f5es:&nbsp;<strong>Como \u00e9 que a natureza do CVC \u2013 como um investimento corporativo \u2013 difere do modelo tradicional de capital de risco intermedi\u00e1rio?<\/strong>&nbsp;e&nbsp;<strong>Qual o interesse das empresas estabelecidas em capital de risco?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiramente, \u00e9 preciso tornar claro o conceito de&nbsp;<em>Corporate Venture Capital<\/em>&nbsp;(CVC), usualmente definido como um investimento de capital por uma empresa estabelecida numa en<em>trepreneurial venture<\/em>. De acordo com o artigo&nbsp;<em>Making Sense of Corporate Venture Capital<\/em>, a defini\u00e7\u00e3o de CVC exclui investimentos feitos atrav\u00e9s de um fundo externo administrado por terceiros, bem como investimentos mais gerais de&nbsp;<em>corporate venturing.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A natureza de CVC difere do tradicional modelo de capital de risco, uma vez que a empresa procura maximizar o valor para&nbsp;<em>shareholders<\/em>, quer em termos de&nbsp;<strong>valor financeiro<\/strong>&nbsp;quer em&nbsp;<strong>valor estrat\u00e9gico<\/strong>, contrariamente a um&nbsp;<strong>foco isolado em retorno financeiro<\/strong>. Ao que parece, a ess\u00eancia do&nbsp;<em>Corporate Venture<\/em>&nbsp;vai para al\u00e9m do tradicional investimento, uma vez que a mesma envolve a cria\u00e7\u00e3o de colabora\u00e7\u00f5es estruturais, acordos de parceria e um casamento fant\u00e1stico com ventures do exterior \u2013 start-ups e empresas de escala \u2013 beneficiando a&nbsp;<strong>inova\u00e7\u00e3o corporativa interna<\/strong>&nbsp;e gerando um crescimento m\u00fatuo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E j\u00e1 estamos a meio caminho de responder \u00e0 segunda quest\u00e3o \u2013 O que motiva as empresas a investirem em ventures?. Estudos anteriores reportam que CVC pode atuar como um instrumento para identifica\u00e7\u00e3o de potenciais substitutos \u00e0s ofertas corporativas existentes, como por exemplo:&nbsp;<strong>novos produtos, servi\u00e7os&nbsp;<\/strong>ou<strong>&nbsp;tecnologias<\/strong>. \u00c0 luz de resultados de pesquisas, as empresas identificaram como objetivos estrat\u00e9gicos de investimento, os seguintes pontos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cadquirir conhecimento das&nbsp;<strong>novas tecnologias<\/strong>&nbsp;e novos mercados\u201d;<\/li>\n\n\n\n<li>\u201cimportar ou&nbsp;<strong>aprimorar a inova\u00e7\u00e3o<\/strong>&nbsp;dentro de unidades de neg\u00f3cios existentes\u201d; e,<\/li>\n\n\n\n<li>\u201cidentificar potenciais&nbsp;<strong>oportunidades de aquisi\u00e7\u00e3o<\/strong>\u201d.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEste \u00e9 o melhor momento de sempre para as&nbsp;<strong>corpora\u00e7\u00f5es<\/strong>&nbsp;investirem em&nbsp;<strong>start-ups<\/strong>&nbsp;em est\u00e1gio inicial porque o custo de iniciar uma start-up \u00e9 o menor que j\u00e1 foi visto (\u2026) n\u00f3s estamos no&nbsp;<strong>momento-chave<\/strong>\u201d. Pierre Rogers, Investidor em Venture e fundador da PuroTrader<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada vez mais, as empresas est\u00e3o a estabelecer parcerias com start-ups, e 2018 refletiu um grande crescimento no Global&nbsp;<em>Corporate Venture Capital<\/em>. Os grupos de CVC participaram em $ 52.95B de financiamento atrav\u00e9s de 2.740 neg\u00f3cios e 264 empresas de CVC investiram pela primeira vez (Maersk Growth, Porsche Ventures, Coinbase Ventures, citando alguns).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Ventures<\/strong>&nbsp;(GV) posicionou-se novamente em primeiro lugar como o CVC mais ativo, investindo em mais de 70 empresas. A&nbsp;<strong>Salesforce Ventures<\/strong>&nbsp;foi a segunda mais ativa, seguida pela&nbsp;<strong>Intel Capital<\/strong>. No que diz respeito aos investidores mais ativos em empresas unic\u00f3rnio (empresas avaliadas em US $ 1 bilh\u00e3o+), o top 3 foi ocupado pela&nbsp;<strong>CapitalG<\/strong>&nbsp;(Google Capital),&nbsp;<strong>GV<\/strong>&nbsp;e&nbsp;<strong>Dell Technologies Capital<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os setores de&nbsp;<strong><em>Internet, mobile&nbsp;<\/em><\/strong><em>e<strong>&nbsp;healthcare<\/strong>&nbsp;<\/em>atra\u00edram investimentos de CVCs em 2018, mostrando um n\u00famero crescente de acordos e financiamento. Em rela\u00e7\u00e3o \u00e0s ind\u00fastrias emergentes,&nbsp;<strong><em>AI, Cybersecurity&nbsp;<\/em><\/strong><em>e<strong>&nbsp;Digital Health<\/strong><\/em>&nbsp;foram as tend\u00eancias de&nbsp;<em>Global Corporate Venture Capital<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para concluir, gostar\u00edamos de sugerir ao leitor um momento de reflec\u00e7\u00e3o sobre a trajet\u00f3ria de crescimento da sua empresa e como as pol\u00edticas de finan\u00e7as corporativas e de inova\u00e7\u00e3o s\u00e3o percebidas na sua \u00e1rea de atua\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Don&#8217;t miss the bus<\/em>&nbsp;e conhe\u00e7a o programa <strong>Global Strategic Innovation (GSI)<\/strong>. Conhe\u00e7a os experts de Silicon Valley, empresas l\u00edderes e as start-ups emergentes no ecossistema. Compreenda o impacto da tecnologia disruptiva no desenvolvimento de neg\u00f3cio e sociedade e aprenda como melhorar o seu business model e a capacidade de gest\u00e3o estrat\u00e9gica.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cada vez mais as empresas estabelecidas no mercado est\u00e3o a criar parcerias com start-ups e o modelo de venture capital j\u00e1 n\u00e3o parece ser somente uma quest\u00e3o de financiamento.<\/p>","protected":false},"author":2,"featured_media":824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[258],"tags":[],"setor":[101],"pais":[86],"servico":[323],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","setor-financial-services","pais-eua","servico-innovation-strategy-governance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What drives companies to partner with start-ups? - 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