{"id":613,"date":"2018-02-12T15:56:03","date_gmt":"2018-02-12T15:56:03","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2018\/02\/12\/relancar-a-tdt-enquanto-negocio-1\/"},"modified":"2026-10-27T15:12:36","modified_gmt":"2026-10-27T15:12:36","slug":"relancar-a-tdt-enquanto-negocio-1","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/relancar-a-tdt-enquanto-negocio-1\/","title":{"rendered":"Relan\u00e7ar a TDT enquanto neg\u00f3cio"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Parceria com peritos em TDT<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O \u201cEstudo sobre alargamento adicional da oferta de servi\u00e7os de programas na televis\u00e3o digital terrestre\u201d levado a cabo pela LBC contempla uma an\u00e1lise global da <a href=\"http:\/\/tdt.telecom.pt\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"broken_link\">TDT<\/a>&nbsp;em Portugal, na sua vertente social, de potencial de neg\u00f3cio, regulamentar e componente tecnol\u00f3gica. Devido \u00e0 abrang\u00eancia do projeto, a LBC reuniu uma equipa para a qual convidou parceiros peritos neste dom\u00ednio, como a alem\u00e3 LS Telcom (empresa especialista na \u00e1rea de gest\u00e3o do espectro), a portuguesa IR Telecom, ou o escrit\u00f3rio de advogados anglo-americano DLA Piper (com experi\u00eancia em telecomunica\u00e7\u00f5es).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">An\u00e1lise exaustiva do setor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto concretizado pela LBC teve como principais objetivos a caracteriza\u00e7\u00e3o do momento atravessado por esta plataforma, a an\u00e1lise do valor da TDT para a sociedade portuguesa e a identifica\u00e7\u00e3o do potencial da TDT\/de novos modelos de neg\u00f3cio. Para tal, a LBC procedeu a um exaustivo benchmarking internacional e \u00e0 consequente compara\u00e7\u00e3o com boas pr\u00e1ticas na Europa. De referir que Portugal apresenta um desafio particular por compara\u00e7\u00e3o com os restantes mercados, relacionado com a forte penetra\u00e7\u00e3o de solu\u00e7\u00f5es de fibra \u00f3tica e a venda integrada de solu\u00e7\u00f5es de comunica\u00e7\u00e3o (televis\u00e3o, internet e voz). Em territ\u00f3rio portugu\u00eas foram realizadas reuni\u00f5es com os stakeholders relevantes, desde operadores e produtores de televis\u00e3o a agentes do mercado publicit\u00e1rio, passando por empresas de telecomunica\u00e7\u00f5es, associa\u00e7\u00f5es do consumidor, retalhistas, entidades p\u00fablicas, etc. Adicionalmente, de forma a conhecer a realidade dos utilizadores de TDT e dos seus h\u00e1bitos, foi conduzido um question\u00e1rio junto dos mesmos, bem como tr\u00eas sess\u00f5es de focus group (em Almeida, em Braga e em Lisboa).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Capacita\u00e7\u00e3o com ferramentas para a decis\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No final do projeto, a LBC equacionou v\u00e1rios modelos de neg\u00f3cio, desenvolvendo-os em termos da solu\u00e7\u00e3o tecnol\u00f3gica a adotar e do investimento a realizar. Com esta an\u00e1lise, a LBC forneceu \u00e0 ANACOM \u2013 tendo por base o conhecimento adquirido do contexto portugu\u00eas, mas tamb\u00e9m atrav\u00e9s da identifica\u00e7\u00e3o das li\u00e7\u00f5es aprendidas e das melhores pr\u00e1ticas detetadas noutros pa\u00edses europeus \u2013 a proje\u00e7\u00e3o de um conjunto de modelos futuros para o desenvolvimento da TDT em Portugal. Este projeto conferiu \u00e0 ANACOM um documento com uma vis\u00e3o aprofundada e abrangente que serve de suporte \u00e0 decis\u00e3o nas vertentes de tecnologia, de investimento e de neg\u00f3cio\/presta\u00e7\u00e3o de um servi\u00e7o de qualidade, entregando em simult\u00e2neo uma ferramenta pr\u00e1tica e objetiva para que a entidade possa atuar de imediato.<br>A LBC \u201cforneceu a informa\u00e7\u00e3o e as ferramentas no sentido de os decisores p\u00fablicos tomarem a melhor op\u00e7\u00e3o para a TDT em Portugal, tendo em mente que as resolu\u00e7\u00f5es que da\u00ed emergirem ter\u00e3o um impacto capital nesta plataforma e no meio audiovisual do pa\u00eds, tanto no curto como no longo prazo\u201d, conclui Jos\u00e9 Pedro Melo, partner na LBC.<\/p>","protected":false},"excerpt":{"rendered":"<p>O conselho de administra\u00e7\u00e3o de uma empresa l\u00edder de mercado no cr\u00e9dito a particulares, em Portugal, contou com o apoio da LBC na cria\u00e7\u00e3o de um programa de desenvolvimento cujo objetivo era refor\u00e7ar a cultura de criatividade na organiza\u00e7\u00e3o.<\/p>","protected":false},"author":2,"featured_media":612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[259],"tags":[],"setor":[104],"pais":[91],"servico":[315,323,314],"class_list":["post-613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","setor-telecommunications-media-and-technology","pais-portugal","servico-corporate-business-strategy","servico-innovation-strategy-governance","servico-strategy-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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