{"id":571,"date":"2017-08-10T10:20:00","date_gmt":"2017-08-10T10:20:00","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2017\/08\/10\/criacao-de-uma-telecom-de-raiz-num-gestor-de-infraestrutura-ferroviaria-tecnologia-telecoms-e-media\/"},"modified":"2026-10-20T10:34:41","modified_gmt":"2026-10-20T10:34:41","slug":"criacao-de-uma-telecom-de-raiz-num-gestor-de-infraestrutura-ferroviaria-tecnologia-telecoms-e-media","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/criacao-de-uma-telecom-de-raiz-num-gestor-de-infraestrutura-ferroviaria-tecnologia-telecoms-e-media\/","title":{"rendered":"Criar uma telecom num gestor de infraestrutura ferrovi\u00e1ria"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Conce\u00e7\u00e3o e implementa\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A LBC desenhou os modelos de neg\u00f3cio e econ\u00f3mico-financeiro, a estrat\u00e9gia, a organiza\u00e7\u00e3o, todos os processos de neg\u00f3cio, a descri\u00e7\u00e3o de fun\u00e7\u00f5es, a estrat\u00e9gia tecnol\u00f3gica, a oferta de servi\u00e7os e o marketing (incluindo o log\u00f3tipo). Apoi\u00e1mos a implementa\u00e7\u00e3o, que envolveu a transfer\u00eancia e contrata\u00e7\u00e3o de trabalhadores da empresa-m\u00e3e, a <a href=\"http:\/\/www.infraestruturasdeportugal.pt\/sobre-nos\/historico\/refer\" target=\"_blank\" rel=\"noopener\">REFER,<\/a> assim como a negocia\u00e7\u00e3o de aquisi\u00e7\u00e3o de equipamento tecnol\u00f3gico, entre outros. Elabor\u00e1mos um benchmarking dos principais casos europeus de sucesso de spin-offs de telecomunica\u00e7\u00f5es no setor ferrovi\u00e1rio, incluindo a an\u00e1lise sum\u00e1ria dos diversos modelos de neg\u00f3cio.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Especializa\u00e7\u00e3o e centro de compet\u00eancias<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Realiz\u00e1mos tamb\u00e9m um estudo de mercado de contrata\u00e7\u00e3o de fibra \u00f3tica em Portugal. No sentido de manter a competitividade no mercado das telecomunica\u00e7\u00f5es, a REFER Telecom queria posicionar-se no agressivo segmento de venda de capacidade em wholesale. Para tal foi necess\u00e1rio conhecer e sistematizar as tend\u00eancias da oferta e procura, os planos dos seus potenciais clientes, incluindo os segmentos da administra\u00e7\u00e3o p\u00fablica e dos operadores, e dos principais competidores, sobretudo em termos de expans\u00e3o das suas redes, produtos comercializados e principais condi\u00e7\u00f5es contratuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resultado: com o plano de neg\u00f3cios criado pela LBC passou a haver uma entidade que prestava o servi\u00e7o de forma contratual dentro da ferrovia, com especializa\u00e7\u00e3o e um centro de compet\u00eancias que viria a potenciar neg\u00f3cios carrier to carrier \u2013 com a REFER Telecom a vender os seus servi\u00e7os a grandes operadoras de telecomunica\u00e7\u00f5es no mercado portugu\u00eas.<\/p>","protected":false},"excerpt":{"rendered":"<p>A companhia p\u00fablica respons\u00e1vel pela gest\u00e3o da infraestrutura da rede ferrovi\u00e1ria portuguesa, a REFER, decidiu tornar aut\u00f3noma a unidade interna de telecomunica\u00e7\u00f5es.<\/p>","protected":false},"author":2,"featured_media":570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[259],"tags":[],"setor":[104],"pais":[91],"servico":[315,314],"class_list":["post-571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","setor-telecommunications-media-and-technology","pais-portugal","servico-corporate-business-strategy","servico-strategy-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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