{"id":563,"date":"2017-03-28T11:16:53","date_gmt":"2017-03-28T11:16:53","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2017\/03\/28\/os-lideres-e-as-megatendencias-do-sec-xxi\/"},"modified":"2026-10-27T14:59:11","modified_gmt":"2026-10-27T14:59:11","slug":"os-lideres-e-as-megatendencias-do-sec-xxi","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/os-lideres-e-as-megatendencias-do-sec-xxi\/","title":{"rendered":"Os l\u00edderes e as megatend\u00eancias do s\u00e9c. XXI"},"content":{"rendered":"

Muita coisa aconteceu desde essa altura. No entanto, \u00e9 interessante verificar que estas megatend\u00eancias marcaram os cinco anos seguintes e que se mant\u00eam v\u00e1lidas para pelo menos mais dez. Neste contexto, h\u00e1 publica\u00e7\u00f5es de tend\u00eancias para todos os gostos. Muitas s\u00e3o provadas erradas num curto espa\u00e7o de tempo devido \u00e0 volatilidade do ambiente econ\u00f3mico, social e pol\u00edtico.<\/p>\n\n\n\n

Por este motivo, \u00e9 relevante relembrar quais s\u00e3o:<\/p>\n\n\n\n

    \n
  1. Mais tecnologia e mais cibercidadania<\/strong>.\u00a0A tecnologia vai continuar a ser a for\u00e7a dominante na transforma\u00e7\u00e3o da sociedade e vai impactar as nossas vidas mais do que se espera. A cibercidadania ser\u00e1 o conceito dominante na primeira metade do s\u00e9c. XXI. Isto \u00e9, a democratiza\u00e7\u00e3o e massifica\u00e7\u00e3o da conectividade e do acesso digital e a consequente e inevit\u00e1vel constru\u00e7\u00e3o de novas formas de organiza\u00e7\u00e3o socioecon\u00f3mica empresarial e de governa\u00e7\u00e3o.<\/li>\n\n\n\n
  2. Os mercados transformam-se pela globaliza\u00e7\u00e3o<\/strong>, mas tamb\u00e9m pela gera\u00e7\u00e3o produtora de conte\u00fados. Cada indiv\u00edduo \u00e9 agora um potencial produtor de conte\u00fados, o que altera a forma como os neg\u00f3cios devem ser pensados e conduzidos.<\/li>\n\n\n\n
  3. A democracia liberal surge como tend\u00eancia dominante mas incompleta.<\/strong> Inevitavelmente surgir\u00e3o novos paradigmas de exercer o poder, mais adaptados aos desafios do s\u00e9c. XXI, que conciliem as novas formas de poder, a \u201cgoverna\u00e7\u00e3o global\u201d e a \u201cvida em comunidades\u201d. As estruturas de poder e controlo tradicionais \u2013 supranacionais e nacionais \u2013 ir\u00e3o partilhar poder com redes horizontais de comunidades sociais e econ\u00f3micas. A maior capacidade de aceder a e manipular informa\u00e7\u00e3o aumenta a necessidade de proteger a privacidade dos dados pessoais.<\/li>\n\n\n\n
  4. A demografia, as migra\u00e7\u00f5es e o setor p\u00fablico tendem a (des)equilibrar o sistema<\/strong>. A baixa taxa de natalidade e o aumento da longevidade nos pa\u00edses ocidentais coloca desafios tremendos aos sistemas sociais e de sa\u00fade e aos sistemas produtivos, para al\u00e9m de estimular a emerg\u00eancia de novos segmentos de mercado. Em contraste, a elevada taxa de natalidade nos pa\u00edses menos desenvolvidos coloca desafios socioecon\u00f3micos explosivos, especialmente quando a riqueza dos pa\u00edses ocidentais passa diariamente nas televis\u00f5es dos pa\u00edses com ainda elevados \u00edndices e bolsas de pobreza.<\/li>\n\n\n\n
  5. A sustentabilidade ambiental e energ\u00e9tica pode criar ruturas.<\/strong> O consumo de petr\u00f3leo e de g\u00e1s natural vai continuar a aumentar e a criar press\u00f5es econ\u00f3micas e pol\u00edticas, n\u00e3o s\u00f3 entre o Ocidente e os pa\u00edses produtores, mas tamb\u00e9m entre a Uni\u00e3o Europeia e a R\u00fassia. A energia nuclear, com os seus riscos ambientais e b\u00e9licos, continuar\u00e1 a desafiar a estabilidade e a criatividade dos decisores pol\u00edticos. <\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n

    Com reagir a estas tend\u00eancias?<\/h3>\n\n\n\n

    As mudan\u00e7as associadas a estas tend\u00eancias podem dar lugar a sentimentos de perda, de crise, de desencanto e de nega\u00e7\u00e3o. Ter\u00e3o maior probabilidade de \u00eaxito os l\u00edderes que melhor antevirem e se adaptarem aos referenciais dominantes do futuro, de forma positiva e com novas perspetivas e solu\u00e7\u00f5es. Grandes oportunidades surgir\u00e3o em redor dos criadores e empreendedores das novas solu\u00e7\u00f5es.<\/p>\n\n\n\n

    Ter\u00e3o maior sucesso as lideran\u00e7as que mobilizem as institui\u00e7\u00f5es, as empresas, os cidad\u00e3os e as novas comunidades, em prol de uma vis\u00e3o confiante dentro destas tend\u00eancias emergentes.<\/p>\n\n\n\n

    Nota: Artigo originalmente publicado no Portal da Lideran\u00e7a<\/a>.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

    Em 2008 a LBC publicou as cinco megatend\u00eancias que iriam ter um impacto global nas vidas das empresas, das pessoas e dos governos.<\/p>","protected":false},"author":2,"featured_media":562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[258],"tags":[],"setor":[],"pais":[91],"servico":[315],"class_list":["post-563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","pais-portugal","servico-corporate-business-strategy"],"acf":[],"yoast_head":"\nThe leaders and megatrends of the XNUMXst century XXI - LBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lbc-global.com\/pt\/os-lideres-e-as-megatendencias-do-sec-xxi\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The leaders and megatrends of the XNUMXst century XXI - 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