{"id":553,"date":"2017-03-15T14:55:30","date_gmt":"2017-03-15T14:55:30","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2017\/03\/15\/incutir-a-cultura-de-inovacao-diaria-numa-grande-energetica-europeia\/"},"modified":"2026-10-19T21:11:02","modified_gmt":"2026-10-19T21:11:02","slug":"incutir-a-cultura-de-inovacao-diaria-numa-grande-energetica-europeia","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/incutir-a-cultura-de-inovacao-diaria-numa-grande-energetica-europeia\/","title":{"rendered":"Incutir a cultura de inova\u00e7\u00e3o numa grande energ\u00e9tica europeia"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Consolida\u00e7\u00e3o da cultura de inova\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2016 a universidade corporativa da el\u00e9trica, em parceria com o departamento de inova\u00e7\u00e3o interno, contratou a LBC para promover um evento inserido no Programa de Inova\u00e7\u00e3o Estrat\u00e9gica do grupo, tendo como grande mote a consolida\u00e7\u00e3o da cultura de inova\u00e7\u00e3o da companhia, com enfoque nos quadros executivos, mas envolvendo em paralelo os quadros mais jovens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, com a inova\u00e7\u00e3o estrat\u00e9gica no horizonte, a LBC concebeu um semin\u00e1rio dividido em duas partes. A primeira, subordinada ao tema \u201cChallenge the Status Quo\u201d, contou com a participa\u00e7\u00e3o de oradores convidados, como o especialista em design thinking e coautor do livro \u201c<a href=\"http:\/\/portaldalideranca.pt\/conhecimento\/livros\/3790-as-dez-faces-da-inovacao-o-poder-da-criatividade-e-da-inovacao-na-empresa\" target=\"_blank\" rel=\"noopener\">As Dez Faces da Inova\u00e7\u00e3o<\/a>\u201d,&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/jonathan-littman-0619325?authType=NAME_SEARCH&amp;authToken=fDBb&amp;locale=pt_BR&amp;trk=tyah&amp;trkInfo=clickedVertical:mynetwork,clickedEntityId:17235145,authType:NAME_SEARCH,idx:1-1-1,tarId:1483099396948,tas:littman\" target=\"_blank\" rel=\"noopener\">Jonathan Littman<\/a>, e o diretor-geral da&nbsp;<a href=\"http:\/\/www.cotecportugal.pt\/pt\/\" target=\"_blank\" rel=\"noopener\">COTEC Portugal&nbsp;<\/a>\u2013 Associa\u00e7\u00e3o Empresarial para a Inova\u00e7\u00e3o,&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/jorge-portugal-5a7821?authType=NAME_SEARCH&amp;authToken=JNch&amp;locale=en_US&amp;srchid=4458155301483099459041&amp;srchindex=1&amp;srchtotal=1&amp;trk=vsrp_people_res_name&amp;trkInfo=VSRPsearchId:4458155301483099459041,VSRPtargetId:2034703,VSRPcmpt:primary,VSRPnm:true,authType:NAME_SEARCH\" target=\"_blank\" rel=\"noopener\">Jorge Portugal<\/a>, para al\u00e9m do CEO da LBC,&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/carlos-miguel-valler%C3%A9-p-de-oliveira-8404338\/\" target=\"_blank\" rel=\"noopener\">Carlos Oliveira<\/a>, e de dois diretores-gerais da el\u00e9trica. Nesta primeira parte do semin\u00e1rio foi feito um exerc\u00edcio de speed brainstorming (para gera\u00e7\u00e3o de ideias com potencial de implementa\u00e7\u00e3o no grupo), e identificadas as personas de inova\u00e7\u00e3o de cada participante, tendo como suporte as suas principais caracter\u00edsticas e um assessment desenvolvido pela LBC com base nas dez faces da inova\u00e7\u00e3o. A segunda parte do semin\u00e1rio foi dedicada \u00e0 Everyday Innovation, um modelo de implementa\u00e7\u00e3o com um mini value creation forum (exerc\u00edcio de gera\u00e7\u00e3o e avalia\u00e7\u00e3o de ideias de neg\u00f3cio e de pitching) durante o qual os participantes puderam desenvolver o pitch de ideias geradas na sess\u00e3o anterior e definir as personas necess\u00e1rias para a sua implementa\u00e7\u00e3o.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Cross-pollination<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em paralelo, foi realizado um Innovation Lab para os quadros mais jovens, que contou com a orienta\u00e7\u00e3o do especialista em design thinking Jonathan Littman, e que levou os participantes ao Mercado da Ribeira (de produtos alimentares e afins em Lisboa), onde, num exerc\u00edcio de cross-pollination, aplicaram os conceitos transmitidos anteriormente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os resultados n\u00e3o s\u00e3o imediatamente vis\u00edveis, at\u00e9 porque a empresa \u2013 que integra o \u00cdndice de Sustentabilidade Dow Jones, onde s\u00e3o distinguidas as companhias do globo com melhor desempenho nas quest\u00f5es ligadas \u00e0 transpar\u00eancia, sustentabilidade e excel\u00eancia na gest\u00e3o econ\u00f3mica ambiental e social \u2013 est\u00e1 a trilhar um percurso no que respeita \u00e0 inova\u00e7\u00e3o. Afinal, a inova\u00e7\u00e3o \u00e9 feita no dia a dia das organiza\u00e7\u00f5es. E o \u201cChallenging the Status Quo\u201d \u00e9 um passo imprescind\u00edvel para tornar a Everyday Innovation uma realidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>","protected":false},"excerpt":{"rendered":"<p>O maior grupo industrial portugu\u00eas, uma das maiores operadoras energ\u00e9ticas da Pen\u00ednsula Ib\u00e9rica e da Europa, e o 3.\u00ba maior produtor mundial de energia e\u00f3lica tem vindo a trabalhar com a LBC em v\u00e1rios projetos. O da universidade interna \u00e9 um deles.<\/p>","protected":false},"author":2,"featured_media":552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[259],"tags":[],"setor":[98],"pais":[91],"servico":[323,314],"class_list":["post-553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","setor-energy-environment-and-climate-change","pais-portugal","servico-innovation-strategy-governance","servico-strategy-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instilling a culture of innovation in a major European energy company - LBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lbc-global.com\/pt\/incutir-a-cultura-de-inovacao-diaria-numa-grande-energetica-europeia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instilling a culture of innovation in a major European energy company - LBC\" \/>\n<meta property=\"og:description\" content=\"The largest Portuguese industrial group, one of the largest energy operators in the Iberian Peninsula and Europe, and the 3rd largest wind energy producer in the world has been working with LBC on several projects. 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