{"id":493,"date":"2016-12-04T09:56:53","date_gmt":"2016-12-04T09:56:53","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2016\/12\/04\/conhecer-primeiro-para-agir-depois\/"},"modified":"2026-10-19T22:03:11","modified_gmt":"2026-10-19T22:03:11","slug":"conhecer-primeiro-para-agir-depois","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/conhecer-primeiro-para-agir-depois\/","title":{"rendered":"Conhecer primeiro para agir depois"},"content":{"rendered":"<h3 class=\"wp-block-heading\">\u201cFotografia\u201d da organiza\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Todas as a\u00e7\u00f5es realizadas sobre a estrutura organizacional das empresas, assim como sobre as pessoas que as comp\u00f5em, tocam as partes mais sens\u00edveis das organiza\u00e7\u00f5es. Neste sentido, \u00e9 de vital import\u00e2ncia abordar as ditas a\u00e7\u00f5es analisando previamente as organiza\u00e7\u00f5es, as perce\u00e7\u00f5es dos trabalhadores e onde se pretende chegar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caso contr\u00e1rio, as a\u00e7\u00f5es levadas a cabo de forma aleat\u00f3ria ou pouco condizentes com a realidade dificilmente se traduzir\u00e3o nos resultados concretos e esperados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A LBC realizou um projeto de Estudo de Clima Organizacional na Berg\u00e9 Automotive Logistics (BAL), com o objetivo de conhecer a realidade da organiza\u00e7\u00e3o envolvendo os escrit\u00f3rios centrais e diversos centros log\u00edsticos espalhados por toda a Espanha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto teve como objetivo a realiza\u00e7\u00e3o de uma \u201cfotografia\u201d da organiza\u00e7\u00e3o em termos de clima laboral e da satisfa\u00e7\u00e3o de todos os colaboradores, como base para futuras atua\u00e7\u00f5es a n\u00edvel organizacional e de recursos humanos.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Execu\u00e7\u00e3o do projeto<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este exerc\u00edcio demonstrou que, para a BAL, a aplica\u00e7\u00e3o da estrat\u00e9gia corporativa passa necessariamente por este conhecimento da realidade que a empresa vive nas suas distintas vertentes. A empresa entende que s\u00f3 partindo da realidade percebida pelos funcion\u00e1rios \u00e9 que as pol\u00edticas e estrat\u00e9gias corporativas podem implementar-se de forma adequada para conseguir os resultados que o mercado e a empresa exigem. A execu\u00e7\u00e3o do projeto caracterizou-se pelos seguintes aspetos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averigua\u00e7\u00e3o do clima laboral segundo distintas \u00e1reas de avalia\u00e7\u00e3o: forma\u00e7\u00e3o, motiva\u00e7\u00e3o, desempenho, comunica\u00e7\u00e3o, colabora\u00e7\u00e3o, orienta\u00e7\u00e3o para o cliente e ambiente\/ condi\u00e7\u00f5es de trabalho;<\/li>\n\n\n\n<li>Segmenta\u00e7\u00e3o dos funcion\u00e1rios em fun\u00e7\u00e3o das Unidades de Trabalho que comp\u00f5em a BAL, para obter uma vis\u00e3o mais firme na an\u00e1lise posterior;<\/li>\n\n\n\n<li>Compromisso da dire\u00e7\u00e3o da BAL com a comunica\u00e7\u00e3o do projeto em todas as suas fases para conseguir a ades\u00e3o de todas as pessoas no exerc\u00edcio, incluindo a posterior comunica\u00e7\u00e3o dos resultados. Este aspeto foi importante para a participa\u00e7\u00e3o dos colaboradores, como exerc\u00edcio de proximidade entre dire\u00e7\u00e3o e opera\u00e7\u00e3o, e como mostra de compromisso, dotando de credibilidade um projeto vital para a articula\u00e7\u00e3o de a\u00e7\u00f5es posteriores;<\/li>\n\n\n\n<li>Vincula\u00e7\u00e3o dos resultados a uma planifica\u00e7\u00e3o articulada de a\u00e7\u00f5es de melhoria a curto, m\u00e9dio e longo prazo, que foram comunicadas de maneira clara e transparente a toda a organiza\u00e7\u00e3o no final do projeto;<\/li>\n\n\n\n<li>Vincula\u00e7\u00e3o das a\u00e7\u00f5es planificadas a: tarefas a realizar, prazos associados, respons\u00e1veis, resultados a obter e indicadores de monitoriza\u00e7\u00e3o desses resultados.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>","protected":false},"excerpt":{"rendered":"<p>Grupo Berger: \u201cSaber o que queremos mudar\u201d e \u201cimplementar uma determinada estrat\u00e9gia\u201d deve ter como ponto de partida o conhecimento da realidade e do ambiente de trabalho. Questionar antes de agir \u00e9 a premissa fundamental para o sucesso.<\/p>","protected":false},"author":2,"featured_media":492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[259],"tags":[],"setor":[99],"pais":[85],"servico":[317,245,328],"class_list":["post-493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","setor-manufacturing-and-industrial-products","pais-espanha","servico-business-digital-transformation","servico-gestao-da-mudanca","servico-organizational-development-change-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Know first, act later - LBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lbc-global.com\/pt\/conhecer-primeiro-para-agir-depois\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Know first, act later - LBC\" \/>\n<meta property=\"og:description\" content=\"Berger Group: \u201cKnowing what we want to change\u201d and \u201cimplementing a certain strategy\u201d must have as a starting point knowledge of reality and the work environment. Questioning before acting is the fundamental premise for success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lbc-global.com\/pt\/conhecer-primeiro-para-agir-depois\/\" \/>\n<meta property=\"og:site_name\" content=\"LBC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/global.lbc\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-04T09:56:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T22:03:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lbc-global.com\/wp-content\/uploads\/2016\/12\/grupo_berger.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Edvaldo Afonso\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edvaldo Afonso\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/\"},\"author\":{\"name\":\"Edvaldo Afonso\",\"@id\":\"https:\/\/lbc-global.com\/#\/schema\/person\/ef592c09c06c23b9f77bc56608d37f8b\"},\"headline\":\"Know first, act later\",\"datePublished\":\"2016-12-04T09:56:53+00:00\",\"dateModified\":\"2026-10-19T22:03:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/\"},\"wordCount\":389,\"publisher\":{\"@id\":\"https:\/\/lbc-global.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lbc-global.com\/wp-content\/uploads\/2016\/12\/grupo_berger.jpg\",\"articleSection\":[\"Project\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/\",\"url\":\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/\",\"name\":\"Know first, act later - LBC\",\"isPartOf\":{\"@id\":\"https:\/\/lbc-global.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lbc-global.com\/wp-content\/uploads\/2016\/12\/grupo_berger.jpg\",\"datePublished\":\"2016-12-04T09:56:53+00:00\",\"dateModified\":\"2026-10-19T22:03:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#primaryimage\",\"url\":\"https:\/\/lbc-global.com\/wp-content\/uploads\/2016\/12\/grupo_berger.jpg\",\"contentUrl\":\"https:\/\/lbc-global.com\/wp-content\/uploads\/2016\/12\/grupo_berger.jpg\",\"width\":850,\"height\":390,\"caption\":\"grupo berger\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/lbc-global.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conhecer primeiro para agir depois\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lbc-global.com\/#website\",\"url\":\"https:\/\/lbc-global.com\/\",\"name\":\"LBC\",\"description\":\"LBC is an international management consulting company, with Project Experience in 18 Countries through Europe, Africa, and America, more than 1.200 projects in 12 Industry sectors, more than 70 start-ups supported in Silicon Valley, and more than 600 executives in immersion programs in Silicon Valley.\",\"publisher\":{\"@id\":\"https:\/\/lbc-global.com\/#organization\"},\"alternateName\":\"LBC - Intelligence Transformation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lbc-global.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lbc-global.com\/#organization\",\"name\":\"LBC\",\"url\":\"https:\/\/lbc-global.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/lbc-global.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lbc-global.com\/wp-content\/uploads\/2024\/07\/LBC_website-scaled.png\",\"contentUrl\":\"https:\/\/lbc-global.com\/wp-content\/uploads\/2024\/07\/LBC_website-scaled.png\",\"width\":2560,\"height\":416,\"caption\":\"LBC\"},\"image\":{\"@id\":\"https:\/\/lbc-global.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/global.lbc\",\"https:\/\/www.linkedin.com\/company\/global-lbc\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/lbc-global.com\/#\/schema\/person\/ef592c09c06c23b9f77bc56608d37f8b\",\"name\":\"Edvaldo Afonso\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/lbc-global.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2d81f0f609357d5160f87a136796262a6ad4c38a9574ae256debbe06649516c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2d81f0f609357d5160f87a136796262a6ad4c38a9574ae256debbe06649516c0?s=96&d=mm&r=g\",\"caption\":\"Edvaldo Afonso\"},\"url\":\"https:\/\/lbc-global.com\/pt\/author\/edvaldo-afonso\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Know first, act later - LBC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lbc-global.com\/pt\/conhecer-primeiro-para-agir-depois\/","og_locale":"pt_PT","og_type":"article","og_title":"Know first, act later - LBC","og_description":"Berger Group: \u201cKnowing what we want to change\u201d and \u201cimplementing a certain strategy\u201d must have as a starting point knowledge of reality and the work environment. Questioning before acting is the fundamental premise for success.","og_url":"https:\/\/lbc-global.com\/pt\/conhecer-primeiro-para-agir-depois\/","og_site_name":"LBC","article_publisher":"https:\/\/www.facebook.com\/global.lbc","article_published_time":"2016-12-04T09:56:53+00:00","article_modified_time":"2026-10-19T22:03:11+00:00","og_image":[{"width":850,"height":390,"url":"https:\/\/lbc-global.com\/wp-content\/uploads\/2016\/12\/grupo_berger.jpg","type":"image\/jpeg"}],"author":"Edvaldo Afonso","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Edvaldo Afonso","Tempo estimado de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#article","isPartOf":{"@id":"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/"},"author":{"name":"Edvaldo Afonso","@id":"https:\/\/lbc-global.com\/#\/schema\/person\/ef592c09c06c23b9f77bc56608d37f8b"},"headline":"Know first, act later","datePublished":"2016-12-04T09:56:53+00:00","dateModified":"2026-10-19T22:03:11+00:00","mainEntityOfPage":{"@id":"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/"},"wordCount":389,"publisher":{"@id":"https:\/\/lbc-global.com\/#organization"},"image":{"@id":"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#primaryimage"},"thumbnailUrl":"https:\/\/lbc-global.com\/wp-content\/uploads\/2016\/12\/grupo_berger.jpg","articleSection":["Project"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/","url":"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/","name":"Know first, act later - LBC","isPartOf":{"@id":"https:\/\/lbc-global.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#primaryimage"},"image":{"@id":"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#primaryimage"},"thumbnailUrl":"https:\/\/lbc-global.com\/wp-content\/uploads\/2016\/12\/grupo_berger.jpg","datePublished":"2016-12-04T09:56:53+00:00","dateModified":"2026-10-19T22:03:11+00:00","breadcrumb":{"@id":"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#primaryimage","url":"https:\/\/lbc-global.com\/wp-content\/uploads\/2016\/12\/grupo_berger.jpg","contentUrl":"https:\/\/lbc-global.com\/wp-content\/uploads\/2016\/12\/grupo_berger.jpg","width":850,"height":390,"caption":"grupo berger"},{"@type":"BreadcrumbList","@id":"https:\/\/lbc-global.com\/conhecer-primeiro-para-agir-depois\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/lbc-global.com\/"},{"@type":"ListItem","position":2,"name":"Conhecer primeiro para agir depois"}]},{"@type":"WebSite","@id":"https:\/\/lbc-global.com\/#website","url":"https:\/\/lbc-global.com\/","name":"LBC","description":"LBC is an international management consulting company, with Project Experience in 18 Countries through Europe, Africa, and America, more than 1.200 projects in 12 Industry sectors, more than 70 start-ups supported in Silicon Valley, and more than 600 executives in immersion programs in Silicon Valley.","publisher":{"@id":"https:\/\/lbc-global.com\/#organization"},"alternateName":"LBC - Intelligence Transformation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lbc-global.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/lbc-global.com\/#organization","name":"LBC","url":"https:\/\/lbc-global.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/lbc-global.com\/#\/schema\/logo\/image\/","url":"https:\/\/lbc-global.com\/wp-content\/uploads\/2024\/07\/LBC_website-scaled.png","contentUrl":"https:\/\/lbc-global.com\/wp-content\/uploads\/2024\/07\/LBC_website-scaled.png","width":2560,"height":416,"caption":"LBC"},"image":{"@id":"https:\/\/lbc-global.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/global.lbc","https:\/\/www.linkedin.com\/company\/global-lbc"]},{"@type":"Person","@id":"https:\/\/lbc-global.com\/#\/schema\/person\/ef592c09c06c23b9f77bc56608d37f8b","name":"Edvaldo Afonso","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/lbc-global.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2d81f0f609357d5160f87a136796262a6ad4c38a9574ae256debbe06649516c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2d81f0f609357d5160f87a136796262a6ad4c38a9574ae256debbe06649516c0?s=96&d=mm&r=g","caption":"Edvaldo Afonso"},"url":"https:\/\/lbc-global.com\/pt\/author\/edvaldo-afonso\/"}]}},"_links":{"self":[{"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/posts\/493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/comments?post=493"}],"version-history":[{"count":1,"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/posts\/493\/revisions"}],"predecessor-version":[{"id":19881,"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/posts\/493\/revisions\/19881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/media\/492"}],"wp:attachment":[{"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/media?parent=493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/categories?post=493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/tags?post=493"},{"taxonomy":"setor","embeddable":true,"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/setor?post=493"},{"taxonomy":"pais","embeddable":true,"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/pais?post=493"},{"taxonomy":"servico","embeddable":true,"href":"https:\/\/lbc-global.com\/pt\/wp-json\/wp\/v2\/servico?post=493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}