{"id":477,"date":"2016-12-29T11:23:31","date_gmt":"2016-12-29T11:23:31","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2016\/12\/29\/projeto-chave-na-mao-para-uma-entidade-de-reabilitacao-urbana\/"},"modified":"2026-10-19T21:45:58","modified_gmt":"2026-10-19T21:45:58","slug":"projeto-chave-na-mao-para-uma-entidade-de-reabilitacao-urbana","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/projeto-chave-na-mao-para-uma-entidade-de-reabilitacao-urbana\/","title":{"rendered":"Projeto chave na m\u00e3o para uma entidade de reabilita\u00e7\u00e3o urbana"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Projeto de raiz<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A entidade do setor empresarial do Estado portugu\u00eas direcionou as suas fun\u00e7\u00f5es para projetos de planeamento e recupera\u00e7\u00e3o, com \u00eanfase na reabilita\u00e7\u00e3o (urbana e ambiental) e requalifica\u00e7\u00e3o de \u00e1reas degradadas, sem limita\u00e7\u00f5es geogr\u00e1ficas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O grupo Parque Expo pretendia posicionar-se como entidade de refer\u00eancia na reabilita\u00e7\u00e3o urbana, de forma diferenciada e inovadora, com um conceito integrado de viv\u00eancia urbana de qualidade (a exemplo do trabalho entretanto realizado de gest\u00e3o e dinamiza\u00e7\u00e3o da urbaniza\u00e7\u00e3o do Parque das Na\u00e7\u00f5es, na zona onde tinha decorrido a EXPO\u201998). Neste sentido, a LBC foi escolhida para elaborar o plano de neg\u00f3cios 2003-2007 da da Parque Expo, focando-se no conceito de unique selling proposition, incluindo as proje\u00e7\u00f5es econ\u00f3mico-financeiras previsionais do neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na altura a LBC concebeu um projeto de raiz, chave na m\u00e3o, desde a estrat\u00e9gia ao marketing, passando pela cria\u00e7\u00e3o do portal da entidade. Realizou, por exemplo, um benchmarking internacional das melhores pr\u00e1ticas ligadas a empresas do setor da requalifica\u00e7\u00e3o urbana e ambiental, focado na estrat\u00e9gia, an\u00e1lise de stakeholders, estrutura organizativa e tend\u00eancias futuras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>","protected":false},"excerpt":{"rendered":"<p>Parque Expo, founded with the aim of promoting the design, construction, operation and dismantling of the Lisbon Exhibition of 1998\/EXPO&#8217;98, after the end of this international fair, adapted its corporate purpose.<\/p>","protected":false},"author":2,"featured_media":476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[259],"tags":[],"setor":[97],"pais":[91],"servico":[315,314],"class_list":["post-477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","setor-infrastructure-and-real-estate","pais-portugal","servico-corporate-business-strategy","servico-strategy-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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