{"id":469,"date":"2016-12-28T12:23:34","date_gmt":"2016-12-28T12:23:34","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2016\/12\/28\/restruturar-a-organizacao-de-uma-distribuidora-de-produtos-de-saude\/"},"modified":"2026-10-19T22:22:32","modified_gmt":"2026-10-19T22:22:32","slug":"restruturar-a-organizacao-de-uma-distribuidora-de-produtos-de-saude","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/restruturar-a-organizacao-de-uma-distribuidora-de-produtos-de-saude\/","title":{"rendered":"Reestruturar a organiza\u00e7\u00e3o de uma distribuidora"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Revis\u00e3o estrat\u00e9gica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A dada altura, e tendo em conta o mote de assumir a lideran\u00e7a consolidada como a maior distribuidora de medicamentos e produtos de sa\u00fade em Cabo Verde (suportada em pessoas qualificadas e motivadas e processos eficientes, e assegurando a presta\u00e7\u00e3o de um servi\u00e7o de excel\u00eancia), a detentora do monop\u00f3lio de importa\u00e7\u00e3o e distribui\u00e7\u00e3o grossista de produtos farmac\u00eauticos avan\u00e7ou com um processo de revis\u00e3o estrat\u00e9gica e de reformula\u00e7\u00e3o do modelo organizacional. Neste \u00e2mbito, selecionou a LBC, que elaborou o programa de restrutura\u00e7\u00e3o e a sua implementa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi realizado um benchmark com base em informa\u00e7\u00e3o de v\u00e1rias empresas de distribui\u00e7\u00e3o de medicamentos e produtos de sa\u00fade no sentido de analisar as melhores pr\u00e1ticas em pa\u00edses com afinidade cultural e relativa proximidade geogr\u00e1fica de Cabo Verde (Portugal e Espanha), e com base em algumas entidades com abrang\u00eancia a regi\u00f5es insulares \u2013 tendo sido conclu\u00eddo que existiam melhores pr\u00e1ticas no setor de atua\u00e7\u00e3o da distribuidora consideradas uma vantagem competitiva face aos concorrentes e com aplicabilidade na entidade cabo-verdiana.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Conjunto de desafios<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As altera\u00e7\u00f5es do contexto externo, as boas pr\u00e1ticas internacionais e o diagn\u00f3stico das necessidades internas permitiram definir um conjunto de desafios. Assim, o projeto executado pela LBC envolveu a elabora\u00e7\u00e3o dos planos estrat\u00e9gico e de neg\u00f3cios; a cria\u00e7\u00e3o de um manual da organiza\u00e7\u00e3o (organigrama e detalhe de cada unidade org\u00e2nica: estrutura, miss\u00e3o principais atribui\u00e7\u00f5es e objetivos de primeiro n\u00edvel); o desenvolvimento do modelo de gest\u00e3o por compet\u00eancias; a defini\u00e7\u00e3o e descri\u00e7\u00e3o de fun\u00e7\u00f5es (cat\u00e1logo e descritivo funcional); a revis\u00e3o do plano de carreiras, assim como a revis\u00e3o do sistema de remunera\u00e7\u00e3o e incentivo, e a defini\u00e7\u00e3o do sistema de avalia\u00e7\u00e3o de desempenho; a conce\u00e7\u00e3o de um modelo de gest\u00e3o de fornecedores e de um modelo de avalia\u00e7\u00e3o da satisfa\u00e7\u00e3o de clientes; e ainda o gizar do plano de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As quest\u00f5es que se colocaram relativamente ao desenho organizacional abrangeram as v\u00e1rias vertentes da atividade e a abordagem a novas compet\u00eancias. O dimensionamento proposto foi alinhado com o objetivo de refor\u00e7ar as \u00e1reas core de vendas, comercial e log\u00edstica, bem como novas \u00e1reas de staff. A LBC acompanhou a entidade na implementa\u00e7\u00e3o das solu\u00e7\u00f5es concebidas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>","protected":false},"excerpt":{"rendered":"<p>Como permanece competitiva uma entidade que, ap\u00f3s anos com o monop\u00f3lio de um setor, tem de se adaptar e antecipar as altera\u00e7\u00f5es num mercado liberalizado?<\/p>","protected":false},"author":2,"featured_media":468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[259],"tags":[],"setor":[100,105],"pais":[84],"servico":[317,245,328],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","setor-health-and-biotechnology","setor-transportation-mobility-and-logistics","pais-cabo-verde","servico-business-digital-transformation","servico-gestao-da-mudanca","servico-organizational-development-change-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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