{"id":459,"date":"2016-12-27T15:24:18","date_gmt":"2016-12-27T15:24:18","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2016\/12\/27\/dar-asas-a-monitorizacao-de-uma-gestora-de-aeroportos\/"},"modified":"2026-10-20T10:15:24","modified_gmt":"2026-10-20T10:15:24","slug":"dar-asas-a-monitorizacao-de-uma-gestora-de-aeroportos","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/dar-asas-a-monitorizacao-de-uma-gestora-de-aeroportos\/","title":{"rendered":"Dar asas \u00e0 monitoriza\u00e7\u00e3o de uma gestora de aeroportos"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Avalia\u00e7\u00e3o e caracteriza\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O trabalho realizado pela LBC envolveu a avalia\u00e7\u00e3o da qualidade do servi\u00e7o nas \u00e1reas comerciais dos aeroportos, bem como da qualidade do servi\u00e7o de publicidade, rent-a-car e parques de estacionamento dos aeroportos, e ainda a caracteriza\u00e7\u00e3o do perfil dos passageiros do terminal dom\u00e9stico.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Defini\u00e7\u00e3o da oferta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na avalia\u00e7\u00e3o da qualidade de servi\u00e7o a LBC analisou os espa\u00e7os comerciais dos aeroportos de quatro cidades, atrav\u00e9s da realiza\u00e7\u00e3o de entrevistas diretas aos passageiros, meeters, greeters e staff em dois momentos distintos. No total foram realizadas 3610 entrevistas e avaliados 53 espa\u00e7os comerciais (lojas e restaura\u00e7\u00e3o); em que os itens alvo de an\u00e1lise abrangeram desde a efic\u00e1cia do atendimento \u00e0 organiza\u00e7\u00e3o do espa\u00e7o, passando pela satisfa\u00e7\u00e3o global com o posto de venda ou a probabilidade de voltar a comprar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Delineou ainda o perfil dos passageiros de um terminal de aeroporto, com enfoque na vertente enquanto consumidores das \u00e1reas comerciais aeroportu\u00e1rias, como forma de input para a defini\u00e7\u00e3o da oferta comercial a implementar no respetivo terminal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>","protected":false},"excerpt":{"rendered":"<p>Uma entidade gestora de aeroportos em solo luso, que tem vindo a apostar na inova\u00e7\u00e3o dos processos e procedimentos, quis inovar os seus sistemas de monitoriza\u00e7\u00e3o. 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