{"id":457,"date":"2016-12-27T15:10:32","date_gmt":"2016-12-27T15:10:32","guid":{"rendered":"https:\/\/lbc.leadershipbt.com\/2016\/12\/27\/apoiar-a-estrategia-de-compras-da-filial-de-um-grupo-luso-nos-eua\/"},"modified":"2026-10-19T21:16:36","modified_gmt":"2026-10-19T21:16:36","slug":"apoiar-a-estrategia-de-compras-da-filial-de-um-grupo-luso-nos-eua","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/apoiar-a-estrategia-de-compras-da-filial-de-um-grupo-luso-nos-eua\/","title":{"rendered":"Estrat\u00e9gia de compras de um grupo Luso nos EUA"},"content":{"rendered":"<h3 class=\"wp-block-heading\">An\u00e1lise ao mercado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo principal do projeto consistiu na an\u00e1lise de v\u00e1rias utilities de grande dimens\u00e3o no sentido de perceber os modelos de compras, fornecedores, parceiros de outsourcing e afins; tal envolveu a realiza\u00e7\u00e3o de um inqu\u00e9rito junto de empresas selecionadas, entrevistas com a equipa do grupo de origem portuguesa e contactos com especialistas e potenciais parceiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A LBC realizou uma s\u00e9rie de entrevistas com 14 utilities no mercado americano na \u00e1rea de prote\u00e7\u00e3o e controlo, tendo como principal objetivo avaliar as pr\u00e1ticas correntes e tend\u00eancias futuras no processo de aquisi\u00e7\u00e3o de subesta\u00e7\u00f5es, equipamento de prote\u00e7\u00e3o e controlo, com enfoque na standardiza\u00e7\u00e3o da automa\u00e7\u00e3o de subesta\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As conclus\u00f5es (a partir dos inqu\u00e9ritos, entrevistas e contactos) levaram \u00e0s seguintes recomenda\u00e7\u00f5es: a companhia deveria estabelecer novos objetivos comerciais nos EUA, potenciar o marketing e posicionamento, refor\u00e7ar os esfor\u00e7os de integra\u00e7\u00e3o do portef\u00f3lio com o grupo e definir novas abordagens de mercado em termos de instala\u00e7\u00e3o e projetos chave na m\u00e3o.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Recomenda\u00e7\u00f5es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na parte referente aos objetivos comerciais, por exemplo, a LBC recomendou que a empresa abordasse o mercado de forma diferente, desenvolvendo iniciativas comerciais centradas nas Top100 Utilities e em parceria com consultoras em engenharia com influ\u00eancia no processo de compras. Na \u00e1rea de marketing, a companhia deveria refor\u00e7ar o posicionamento ao desenvolver proximidade com os principais executivos e departamentos de compras das utilities, dado que os contratos estavam a passar de uma abordagem t\u00e9cnica para uma mais orientada para o neg\u00f3cio; tentar novas abordagens de mercado para ir ao encontro das necessidades dos clientes, especialmente servi\u00e7os de instala\u00e7\u00e3o \u2013 como resultado da tend\u00eancia para recorrer ao outsourcing desta atividade e solu\u00e7\u00f5es chave na m\u00e3o \u2013 devido \u00e0 maior disponibilidade das utilities para utilizar o outsourcing em grandes projetos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A LBC identificou ainda e detalhou as principais atividades a desenvolver (tendo em conta as recomenda\u00e7\u00f5es realizadas) por um per\u00edodo de dois anos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>","protected":false},"excerpt":{"rendered":"<p>A LBC realizou um projeto de estrat\u00e9gia de compras nos EUA para um grupo energ\u00e9tico portugu\u00eas, com sede no mercado americano.<\/p>","protected":false},"author":2,"featured_media":456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[259],"tags":[],"setor":[98],"pais":[86],"servico":[315,314],"class_list":["post-457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","setor-energy-environment-and-climate-change","pais-eua","servico-corporate-business-strategy","servico-strategy-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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