<\/div>\n\n\n\n
1. Nenhuma economia gera e sust\u00e9m empresas competitivas sem um ecossistema de suporte forte e especializado.<\/h3>\n\n\n\n
Os centros econ\u00f3micos mais competitivos t\u00eam um ecossistema de suporte empresarial altamente evolu\u00eddo, constitu\u00eddo por prestadores de servi\u00e7os especializados que permitem a qualquer start-up ou grande empresa global focar-se no seu desafio de neg\u00f3cio e obter contributos da maior relev\u00e2ncia para constru\u00edrem diferenciadores competitivos. Nenhuma destas empresas vingou sozinha. Mesmo depois de atingirem grandes dimens\u00f5es, estas empresas mant\u00eam as suas vantagens competitivas com o apoio de um conjunto sofisticado de PSP especializados.<\/p>\n\n\n\n
A economia portuguesa e as empresas portuguesas ser\u00e3o t\u00e3o mais competitivas quanto mais se trabalhar numa \u00f3tica de constru\u00e7\u00e3o de neg\u00f3cios numa l\u00f3gica de ecossistema e de refor\u00e7o dos ecossistemas existentes. Porqu\u00ea? Aquilo que fazia as empresas terem sucesso no passado n\u00e3o \u00e9 o que as far\u00e1 competitivas no futuro<\/strong>.<\/p>\n\n\n\nA tecnologia digital mudou a forma de competir, devido ao impacto da internet e variados processos e intera\u00e7\u00f5es de car\u00e1cter digital. Os dados s\u00e3o a nova medida de valor, introduzindo uma nova din\u00e2mica competitiva. O efeito combinat\u00f3rio das v\u00e1rias tecnologias \u2013 digital, de materiais, produ\u00e7\u00e3o aditiva, nanotecnologia, biotecnologia, entre outras \u2013 est\u00e1 a abrir um novo mundo de possibilidades, cheio de oportunidades e de amea\u00e7as e a rescrever modelos de neg\u00f3cio.<\/p>\n\n\n\n
Mas n\u00e3o s\u00f3. A massifica\u00e7\u00e3o da internet colocou os consumidores no lugar do condutor. S\u00e3o os consumidores a orientar os produtos e os servi\u00e7os que as empresas produzem. E s\u00e3o, tamb\u00e9m, cada vez mais \u201cprosumers\u201d, produtores de conte\u00fados, servi\u00e7os e produtos que disponibilizam via internet.<\/p>\n\n\n\n
Num mundo t\u00e3o especializado, complexo e r\u00e1pido, uma empresa j\u00e1 n\u00e3o \u00e9 um ator estrat\u00e9gico independente<\/strong>. O seu sucesso depende da colabora\u00e7\u00e3o estruturada com outras empresas num ecossistema organizado. Mas estes ecossistemas est\u00e3o tamb\u00e9m em muta\u00e7\u00e3o, de lineares para altamente complexos, ligados digitalmente, e para modelos de plataforma, onde a crescente concentra\u00e7\u00e3o de dados gera efeitos de network e de enorme poder de mercado.<\/p>\n\n\n\nA este novo contexto competitivo acrescem fatores estruturais da economia portuguesa (nomeadamente a burocracia e o elevado n\u00edvel de endividamento, que condicionam o investimento), e a pouca efic\u00e1cia da justi\u00e7a portuguesa, que reduz a confiabilidade contratual que as empresas precisam, bem como fatores conjunturais globais associados a um contexto de crises recorrentes, geopol\u00edticas, energ\u00e9ticas, financeiras, econ\u00f3micas, pand\u00e9micas e de cadeias log\u00edsticas.<\/p>\n\n\n\n
<\/div>\n\n\n\n
<\/p>\n\n\n\n
2. Os prestadores de servi\u00e7os profissionais (PSP) s\u00e3o aceleradores indispens\u00e1veis das adapta\u00e7\u00f5es \u00e1geis e necess\u00e1rias para manter e aumentar a competitividade das empresas, das cidades e da economia portuguesa.<\/h3>\n\n\n\n
Na nova economia digital do s\u00e9c. XXI, os PSP assumem uma tripla relev\u00e2ncia, em especial os de conhecimento intensivo, nomeadamente nas vertentes de estrat\u00e9gia (novos modelos de neg\u00f3cio), inova\u00e7\u00e3o (agilidade da oferta), opera\u00e7\u00f5es (automa\u00e7\u00e3o e requalifica\u00e7\u00e3o), internet, desenvolvimento de software (plataformas, dados, intelig\u00eancia artificial, ciberseguran\u00e7a), e equipamentos de interface digital: i) pelo seu contributo direto para o PIB e para o emprego qualificado, ii) pelo efeito multiplicador na competitividade do resto da economia, de regi\u00f5es e cidades, de PME e de setores e de empresas estrat\u00e9gicas para a economia, iii) pela sua capacidade de atrair e desenvolver de forma acelerada o melhor talento que mais tarde se desloca para a gest\u00e3o das empresas de elevado potencial ou novas start-ups.<\/p>\n\n\n\n
Os PSP s\u00e3o essenciais para preparar as empresas para o futuro<\/strong>, ajudando a inovar e a implementar transforma\u00e7\u00f5es que lhes trazem vantagens competitivas num ambiente cada vez mais turbulento.<\/p>\n\n\n\nSem uma estrat\u00e9gia de fortalecimento do setor dos PSP para um n\u00edvel como existe nos centros de inova\u00e7\u00e3o e nas economias mundiais mais avan\u00e7adas, a economia e as empresas portuguesas ter\u00e3o maiores dificuldades em endere\u00e7ar as grandes transforma\u00e7\u00f5es induzidas pela 4.\u00aa Revolu\u00e7\u00e3o Industrial associadas \u00e0 emerg\u00eancia dos dados como novo fator da competitividade das empresas, \u00e0 restrutura\u00e7\u00e3o do trabalho e do emprego devido \u00e0 intelig\u00eancia artificial e \u00e0 automa\u00e7\u00e3o, e \u00e0 adapta\u00e7\u00e3o a uma economia de carbono-zero, para destacar apenas algumas das enormes disrup\u00e7\u00f5es em curso.<\/p>\n\n\n\n
Evidentemente, a este novo contexto competitivo acrescem fatores estruturais da economia portuguesa, nomeadamente a burocracia e o elevado n\u00edvel de endividamento, que condicionam o investimento; e a pouca efic\u00e1cia da justi\u00e7a portuguesa, que reduz a confiabilidade contratual que as empresas precisam; bem como fatores conjunturais globais associados a um contexto de crises recorrentes, geopol\u00edticas, energ\u00e9ticas, financeiras, econ\u00f3micas, pand\u00e9micas e de cadeias log\u00edsticas.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Carlos Valler\u00e9 Oliveira, managing partner LBC<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n
Aceda ao artigo completo.<\/a><\/p>\n\n\n\nLeia o livro \u201c71 vozes pela Competitividade: \u00c9 obrigat\u00f3rio crescer\u201d, o terceiro volume da parceria entre a LeYa e o ISCTE, que junta sete dezenas de l\u00edderes de v\u00e1rias organiza\u00e7\u00f5es e entidades relevantes da sociedade portuguesa.<\/p>","protected":false},"excerpt":{"rendered":"
O ecossistema econ\u00f3mico e os prestadores de servi\u00e7os profissionais (PSP) s\u00e3o aceleradores indispens\u00e1veis das adapta\u00e7\u00f5es \u00e1geis e necess\u00e1rias para manter e aumentar a competitividade das empresas, das cidades e da economia portuguesa, tendo em considera\u00e7\u00e3o as disrup\u00e7\u00f5es econ\u00f3micas e sociais resultantes da revolu\u00e7\u00e3o tecnol\u00f3gica em curso, o ambiente VUCA* e o recente contexto de crises sequenciais que exigem das empresas agilidade de rea\u00e7\u00e3o e adapta\u00e7\u00f5es complexas e disruptivas, baseadas em novos fatores de competitividade.<\/p>","protected":false},"author":6,"featured_media":4122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[258],"tags":[],"setor":[104],"pais":[91],"servico":[315,323,314],"class_list":["post-3497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","setor-telecommunications-media-and-technology","pais-portugal","servico-corporate-business-strategy","servico-innovation-strategy-governance","servico-strategy-innovation"],"acf":[],"yoast_head":"\n
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