{"id":13986,"date":"2025-02-20T14:55:19","date_gmt":"2025-02-20T14:55:19","guid":{"rendered":"https:\/\/lbc-global.com\/?p=13986"},"modified":"2026-10-27T18:07:49","modified_gmt":"2026-10-27T18:07:49","slug":"viniportugal-promove-vinho-portugues-com-apoio-da-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/viniportugal-promove-vinho-portugues-com-apoio-da-inteligencia-artificial\/","title":{"rendered":"ViniPortugal promove vinho portugu\u00eas com apoio da intelig\u00eancia artificial\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A ViniPortugal, uma das mais prestigiadas entidades promotoras dos vinhos portugueses, est\u00e1 constantemente a modernizar o seu atendimento e a melhorar a experi\u00eancia dos utilizadores que visitam o seu site (<a href=\"https:\/\/www.viniportugal.pt\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.viniportugal.pt\/pt\/<\/a>). Neste \u00e2mbito, a ViniPortugal obteve o apoio da LBC para o desenvolvimento de um agente virtual inteligente, que designou de UVA.&nbsp;<br><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desafio \u2013 moderniza\u00e7\u00e3o&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ViniPortugal deparava-se com o desafio de aumentar a qualidade de intera\u00e7\u00e3o com o cliente e de ser capaz de gerir um elevado volume de intera\u00e7\u00f5es online sem sobrecarregar os seus recursos humanos. Era necess\u00e1rio criar uma ferramenta digital aut\u00f3noma que respondesse de forma flu\u00edda e precisa \u00e0s quest\u00f5es dos utilizadores. Para este efeito, o centro de compet\u00eancia de intelig\u00eancia artificial (IA) da LBC desenvolveu um agente virtual customizado para a ViniPortugal a partir da sua solu\u00e7\u00e3o vertical de IA, que \u00e9 um acelerador de desenvolvimento de agentes virtuais customizados.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Desenvolvimento \u2013 metodologia centrada no utilizador<\/strong>&nbsp;<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Para este efeito, a LBC seguiu uma metodologia orientada por fases. O primeiro passo foi uma an\u00e1lise detalhada dos objetivos de comunica\u00e7\u00e3o orientada para o utilizador. Depois foram identificados os conte\u00fados da ViniPortugal e definida uma estrat\u00e9gia de dados. O terceiro passo foi a constru\u00e7\u00e3o de um \u201cc\u00e9rebro\u201d onde foram carregados todos os dados necess\u00e1rios. Esta base de dados permitiu ao agente virtual fornecer respostas precisas e contextualizadas, sem alucina\u00e7\u00f5es. De seguida, o agente virtual foi desenhado para compreender e responder de forma apurada, simulando uma intera\u00e7\u00e3o natural, com recurso a tecnologias avan\u00e7adas de processamento de linguagem natural. Como \u00faltimo passo, antes do lan\u00e7amento, o agente virtual inteligente foi submetido a rigorosos testes para garantir o seu desempenho. A intera\u00e7\u00e3o com perguntas reais permitiu ajustar o agente para responder da forma mais adequada a diferentes cen\u00e1rios.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A aposta foi criar uma experi\u00eancia envolvente, acess\u00edvel e livre de complica\u00e7\u00f5es, para facilitar a navega\u00e7\u00e3o de qualquer utilizador, independentemente do seu n\u00edvel de literacia digital. Um fator distintivo do agente virtual inteligente \u00e9 a sua capacidade de responder em mais de 20 l\u00ednguas, o que \u00e9 extremamente vantajoso para a ViniPortugal, dado que promove os vinhos portugueses a n\u00edvel internacional.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Testemunho&nbsp;<\/strong>&nbsp;<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA rapidez e a efici\u00eancia de resposta foram muito grandes. Sempre que foram detetados pequenos problemas, os mesmos foram prontamente resolvidos. Estamos plenamente satisfeitos com o profissionalismo do gestor e da equipa do projeto\u201d, Frederico Falc\u00e3o, presidente da ViniPortugal.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Um agente virtual que transforma a experi\u00eancia<\/strong>&nbsp;<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A implementa\u00e7\u00e3o do agente virtual inteligente UVA trouxe benef\u00edcios claros e mensur\u00e1veis. Desde o seu lan\u00e7amento, em outubro de 2024, o agente tem sido utilizado intensamente pelos visitantes do site da ViniPortugal, com o processamento de mais de 500 intera\u00e7\u00f5es logo nas primeiras duas semanas. A sua capacidade de fornecer respostas r\u00e1pidas e precisas fez com que a experi\u00eancia de intera\u00e7\u00e3o melhorasse de modo significativo, enquanto libertou recursos internos da organiza\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da efici\u00eancia, o agente destacou-se pela escalabilidade. O UVA foi projetado para lidar com um grande volume de intera\u00e7\u00f5es sem perda de qualidade, o que o torna uma solu\u00e7\u00e3o sustent\u00e1vel para o futuro, \u00e0 medida que o tr\u00e1fego e a complexidade das quest\u00f5es aumentam.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro aspeto relevante \u00e9 a sua adapta\u00e7\u00e3o \u00e0 linguagem natural. Gra\u00e7as \u00e0s tecnologias aplicadas, o agente consegue interpretar nuances e responder de forma contextualizada, o que aproxima a intera\u00e7\u00e3o digital da experi\u00eancia que os utilizadores teriam ao falar com um colaborador humano, mas com capacidade de responder no momento a todas as informa\u00e7\u00f5es.&nbsp;<br>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ViniPortugal, one of the most prestigious entities promoting Portuguese wines, is constantly modernizing its service and improving the experience of users who visit its website (www.viniportugal.pt\/pt\/). In this context, ViniPortugal obtained support from LBC for the development of an intelligent virtual agent, which it called UVA.&nbsp; Challenge \u2013 modernization&nbsp;&nbsp; ViniPortugal was faced with the challenge [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[259],"tags":[],"setor":[107],"pais":[91],"servico":[280,317,319,323],"class_list":["post-13986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","setor-agriculture-and-rural-development","pais-portugal","servico-inteligencia-artificial","servico-business-digital-transformation","servico-digital-transformation-strategy","servico-innovation-strategy-governance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ViniPortugal promotes Portuguese wine with the support of artificial intelligence\u00a0 - LBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lbc-global.com\/pt\/viniportugal-promove-vinho-portugues-com-apoio-da-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ViniPortugal promotes Portuguese wine with the support of artificial intelligence\u00a0 - LBC\" \/>\n<meta property=\"og:description\" content=\"ViniPortugal, one of the most prestigious entities promoting Portuguese wines, is constantly modernizing its service and improving the experience of users who visit its website (www.viniportugal.pt\/pt\/). In this context, ViniPortugal obtained support from LBC for the development of an intelligent virtual agent, which it called UVA.&nbsp; Challenge \u2013 modernization&nbsp;&nbsp; ViniPortugal was faced with the challenge [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lbc-global.com\/pt\/viniportugal-promove-vinho-portugues-com-apoio-da-inteligencia-artificial\/\" \/>\n<meta property=\"og:site_name\" content=\"LBC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/global.lbc\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T14:55:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T18:07:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lbc-global.com\/wp-content\/uploads\/2025\/02\/christian-boragine-9T7Yr6FbuUw-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mariana Santos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mariana Santos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lbc-global.com\/viniportugal-promove-vinho-portugues-com-apoio-da-inteligencia-artificial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lbc-global.com\/viniportugal-promove-vinho-portugues-com-apoio-da-inteligencia-artificial\/\"},\"author\":{\"name\":\"Mariana Santos\",\"@id\":\"https:\/\/lbc-global.com\/#\/schema\/person\/c7f24a27b7f44c7398b59c3b60282846\"},\"headline\":\"ViniPortugal promotes Portuguese wine with the support of artificial intelligence\u00a0\",\"datePublished\":\"2025-02-20T14:55:19+00:00\",\"dateModified\":\"2026-10-27T18:07:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lbc-global.com\/viniportugal-promove-vinho-portugues-com-apoio-da-inteligencia-artificial\/\"},\"wordCount\":536,\"publisher\":{\"@id\":\"https:\/\/lbc-global.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/lbc-global.com\/viniportugal-promove-vinho-portugues-com-apoio-da-inteligencia-artificial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lbc-global.com\/wp-content\/uploads\/2025\/02\/christian-boragine-9T7Yr6FbuUw-unsplash.jpg\",\"articleSection\":[\"Project\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lbc-global.com\/viniportugal-promove-vinho-portugues-com-apoio-da-inteligencia-artificial\/\",\"url\":\"https:\/\/lbc-global.com\/viniportugal-promove-vinho-portugues-com-apoio-da-inteligencia-artificial\/\",\"name\":\"ViniPortugal promotes Portuguese wine with the support of artificial intelligence\u00a0 - 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