{"id":10912,"date":"2024-07-04T14:37:57","date_gmt":"2024-07-04T14:37:57","guid":{"rendered":"https:\/\/lbc-global.com\/?p=10912"},"modified":"2026-10-19T12:48:33","modified_gmt":"2026-10-19T12:48:33","slug":"porque-e-como-promover-uma-cultura-de-inovacao-2","status":"publish","type":"post","link":"https:\/\/lbc-global.com\/pt\/porque-e-como-promover-uma-cultura-de-inovacao-2\/","title":{"rendered":"Porqu\u00ea e como promover uma cultura de inova\u00e7\u00e3o?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">No mundo empresarial, um antigo ditado afirma que \u201ca cultura come a estrat\u00e9gia ao pequeno-almo\u00e7o\u201d. Este prov\u00e9rbio ilustra a import\u00e2ncia da cultura organizacional em compara\u00e7\u00e3o com as estrat\u00e9gias mais bem elaboradas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando falamos de inova\u00e7\u00e3o, a tecnologia \u00e9 frequentemente vista como o motor principal. No entanto, a verdadeira for\u00e7a motriz da inova\u00e7\u00e3o reside nas pessoas e na cultura que as rodeia, ou seja, para que a inova\u00e7\u00e3o flores\u00e7a, \u00e9 fundamental ir al\u00e9m da tecnologia e centrar-se no elemento humano e no ambiente que fomenta a criatividade e a mudan\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continue a ler, em <a href=\"https:\/\/lbc-global.com\/wp-content\/uploads\/2024\/07\/Porque-e-como-promover-uma-cultura-de-inovacao.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">portugu\u00eas<\/a> ou <a href=\"https:\/\/lbc-global.com\/wp-content\/uploads\/2024\/07\/Why-and-how-to-promote-a-culture-of-innovation.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ingl\u00eas<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the business world, an old saying states that &#8220;culture eats strategy for breakfast&#8221;. This proverb illustrates the importance of organizational culture in comparison with the best strategies. When we talk about innovation, technology is often seen as the main driving force. However, the real driving force behind innovation lies in people and the culture [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":10926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[260],"tags":[],"setor":[104],"pais":[91],"servico":[323,314],"class_list":["post-10912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper","setor-telecommunications-media-and-technology","pais-portugal","servico-innovation-strategy-governance","servico-strategy-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why and how to promote a culture of innovation? - LBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lbc-global.com\/pt\/porque-e-como-promover-uma-cultura-de-inovacao-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why and how to promote a culture of innovation? - LBC\" \/>\n<meta property=\"og:description\" content=\"In the business world, an old saying states that &#8220;culture eats strategy for breakfast&#8221;. This proverb illustrates the importance of organizational culture in comparison with the best strategies. When we talk about innovation, technology is often seen as the main driving force. However, the real driving force behind innovation lies in people and the culture [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lbc-global.com\/pt\/porque-e-como-promover-uma-cultura-de-inovacao-2\/\" \/>\n<meta property=\"og:site_name\" content=\"LBC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/global.lbc\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-04T14:37:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T12:48:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lbc-global.com\/wp-content\/uploads\/2024\/07\/business-concept-with-team-close-up-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mariana Santos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mariana Santos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lbc-global.com\/porque-e-como-promover-uma-cultura-de-inovacao-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lbc-global.com\/porque-e-como-promover-uma-cultura-de-inovacao-2\/\"},\"author\":{\"name\":\"Mariana Santos\",\"@id\":\"https:\/\/lbc-global.com\/#\/schema\/person\/c7f24a27b7f44c7398b59c3b60282846\"},\"headline\":\"Why and how to promote a culture of innovation?\",\"datePublished\":\"2024-07-04T14:37:57+00:00\",\"dateModified\":\"2026-10-19T12:48:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lbc-global.com\/porque-e-como-promover-uma-cultura-de-inovacao-2\/\"},\"wordCount\":100,\"publisher\":{\"@id\":\"https:\/\/lbc-global.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/lbc-global.com\/porque-e-como-promover-uma-cultura-de-inovacao-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lbc-global.com\/wp-content\/uploads\/2024\/07\/business-concept-with-team-close-up-scaled.jpg\",\"articleSection\":[\"White Paper\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lbc-global.com\/porque-e-como-promover-uma-cultura-de-inovacao-2\/\",\"url\":\"https:\/\/lbc-global.com\/porque-e-como-promover-uma-cultura-de-inovacao-2\/\",\"name\":\"Why and how to promote a culture of innovation? 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