{"id":16248,"date":"2026-06-01T14:51:30","date_gmt":"2026-06-01T14:51:30","guid":{"rendered":"https:\/\/lbc-global.com\/?post_type=noticia&#038;p=16248"},"modified":"2026-10-20T15:31:35","modified_gmt":"2026-10-20T15:31:35","slug":"lbc-lanca-usabilityhub-no-maior-festival-de-criatividade-de-portugal","status":"publish","type":"noticia","link":"https:\/\/lbc-global.com\/pt\/noticia\/lbc-lanca-usabilityhub-no-maior-festival-de-criatividade-de-portugal\/","title":{"rendered":"LBC lan\u00e7a UsabilityHub no maior festival de criatividade de Portugal"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A LBC fez o lan\u00e7amento oficial do <a href=\"https:\/\/usabilityhub.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">UsabilityHub<\/a> \u2013 nova \u00e1rea da consultora focada na experi\u00eancia do utilizador, no design e na tomada de decis\u00e3o baseada em evid\u00eancia durante o Festival do Clube da Criatividade de Portugal (CCP), a 20 de maio de 2026. A estreia p\u00fablica do UsabilityHub aconteceu atrav\u00e9s do patroc\u00ednio da Talk Design Systems by UsabilityHub, integrada na programa\u00e7\u00e3o oficial do Festival CCP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sess\u00e3o, subordinada ao tema \u201cDesign Systems, marcas portuguesas e AI pelo meio\u201d, reuniu profissionais de design, produto e tecnologia em torno dos desafios de escalar marcas e experi\u00eancias digitais sem comprometer consist\u00eancia, identidade ou capacidade de inova\u00e7\u00e3o, num contexto cada vez mais marcado pela intelig\u00eancia artificial (IA). A conversa, moderada por Ruben Ferreira Duarte, lead product designer e especialista em design systems e acessibilidade digital, contou com a participa\u00e7\u00e3o de marcas nacionais como o Millennium bcp, a Fidelidade e a Worten, al\u00e9m da FFF Design Assembly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o UsabilityHub, a LBC refor\u00e7a a aposta numa abordagem que cruza criatividade, tecnologia e m\u00e9todo, ao apoiar as organiza\u00e7\u00f5es a tomar decis\u00f5es mais informadas e a criar experi\u00eancias digitais mais intuitivas, coerentes e centradas nas pessoas. Para a consultora, a cria\u00e7\u00e3o desta nova \u00e1rea de neg\u00f3cio responde \u00e0 crescente necessidade de as organiza\u00e7\u00f5es conjugarem design, usabilidade e IA com uma vis\u00e3o estrat\u00e9gica orientada para um impacto real e mensur\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A escolha do Festival CCP para este lan\u00e7amento surgiu de forma natural, pela proximidade da LBC ao ecossistema criativo e digital portugu\u00eas, bem como pela relev\u00e2ncia crescente dos temas ligados \u00e0 experi\u00eancia do utilizador, design systems e IA no futuro das marcas e dos produtos digitais.<\/p>","protected":false},"excerpt":{"rendered":"<p>Conhe\u00e7a a nova \u00e1rea da consultora dedicada \u00e0 usabilidade e acessibilidade. <\/p>","protected":false},"author":10,"featured_media":16249,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"setor":[],"pais":[],"servico":[],"class_list":["post-16248","noticia","type-noticia","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-events"],"acf":{"pt_translation_ready":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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