project from scratch
The entity of the Portuguese State's business sector directed its functions towards planning and recovery projects, with emphasis on rehabilitation (urban and environmental) and requalification of degraded areas, without geographical limitations.
The Parque Expo group intended to position itself as a reference entity in urban rehabilitation, in a differentiated and innovative way, with an integrated concept of quality urban experience (like the work carried out in the meantime to manage and promote the urbanization of Parque das Nações, in the area where EXPO'98 had taken place). In this regard, LBC was chosen to draw up the 2003-2007 business plan for Parque Expo, focusing on the concept of a unique selling proposition, including forecast economic and financial projections for the business.
At the time, LBC conceived a project from scratch, turnkey, from strategy to marketing, including the creation of the entity's portal. It carried out, for example, an international benchmarking of the best practices related to companies in the urban and environmental rehabilitation sector, focused on strategy, stakeholder analysis, organizational structure and future trends.