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European Accessibility Law: what needs to change in your business by 2025?

A male hand supports a step of a metaphorical staircase with a wheelchair, in an image alluding to accessibility, with an orange background
The European Accessibility Law must be implemented and integrated by each Member State of the European Union by the end of June 2025. What impact will it have on organizations, products and services, and how should it be applied until then?

From June 28, 2025, products and services made available to consumers must comply with the provisions, in the Portuguese market, of the Decree-Law No. 82/2022. European Union (EU) countries have the responsibility to integrate and implement these regulations into national legislation by that date.

A legal obligation for digital accessibility already existed in Portugal, applied only to Public Administration, as established by the Decree-Law No. 83/2018, which defines accessibility requirements for websites and mobile applications of public entities. But the new Decree-Law No. 82/2022 now extends the obligation to all private sector companies. The objective is to promote a more inclusive society, where both public and private services are committed to ensuring digital accessibility for all people.

In order to better understand what the European Accessibility Law involves, below we list the main points you need to know.

What is the European Accessibility Act?

The European Accessibility Act (European Accessibility Act) is a directive with the mission of improving the functioning of the European internal market for products and services, so that they are more accessible, eliminating barriers arising from divergent regulations between Member States.

Despite its universal right, reality is still far from reflecting the fundamental principle that should guide Humanity.

In this context, the law seeks to achieve the following objectives:

  • Overcome obstacles and promote full participation by boosting accessibility in the EU internal market through unifying standards for accessible products and services.
  • Cover people with physical and/or cognitive disabilities, temporary or permanent, guaranteeing access to digital products and services.
  • Improve the quality of life of all citizens, promoting a fairer and more inclusive society.
  • Certify digital products so that they are aligned with accessibility criteria.
  • stimulate innovation and provide a more comprehensive and inclusive offer of products and services at competitive prices.
  • Harmonize legislation and criteria for Information and Communication Technologies (ICT) products and services in all Member States.
  • Establish functional performance criteria to facilitate the autonomy of people with disabilities or limitations.

What products and services are covered?

European accessibility legislation covers a wide variety of products and services, from technological devices to digital platforms and public services. These are organized as follows:

Technological equipment:

  • IT equipment and operating systems;
  • Smartphones and tablets;
  • Television equipment that includes digital services.

Public utility services:

  • Public transport (road, rail, air, sea and river);
  • Bank services;
  • ATMs and payment terminals;
  • Ticket selling equipment;
  • Automatic registration equipment;
  • Electronic or digital books;
  • Information about transport services;
  • Answering emergency calls (“112”).

Digital services:

  • E-commerce;
  • Multimedia and audiovisual services;
  • Electronic communication services, including mobile and banking applications;
  • Services integrated into mobile devices.

What is the impact on the organization if it is in default?

Something you should bear in mind, from now on, is that the decree-law will be monitored by several entities in the Portuguese market, including:

  • National Communications Authority (ANACOM)
  • Food and Economic Safety Authority (ASAE)
  • Regulatory Entity for Social Communication (ERC)
  • Mobility and Transport Authority (AMT)
  • National Civil Aviation Authority (ANAC)
  • Institute of Mobility and Transport, IP

Violation of the rules of the decree-law, based on the classification of the severity of the infractions, corresponds to a fine applicable according to the following criteria:

Serious offense:

  • For an individual, from €650 to €1500;
  • For legal entities, from €12 to €000.

Very serious offense:

The amount received from fines will be distributed among the following entities:

  • 40% to the State;
  • 10% for the entity that raises the infraction;
  • 30% for the entities that instruct the processes;
  • 10% to the National Institute for Rehabilitation (INR, IP):
  • 10% to the support fund for people with disabilities.

The INR, IP is responsible for supervising the application of this decree-law and monitoring its compliance.

Benefits

Although the obligation may seem challenging at first glance, it is important to highlight that it also brings substantial improvements for companies.

Below we highlight a series of benefits that go beyond mere legal compliance:

  • Expands the market and business opportunities, through access to a wider audience;
  • Facilitates the purchasing process for all customers, promoting a more efficient experience;
  • Increases customer loyalty due to improved accessibility and consumer experience;
  • Helps create a standard of accessibility rules in the EU, providing cost savings;
  • Simplifies cross-border trade due to compliance with EU accessibility standards;
  • Promotes competition between companies, facilitates the circulation of products and makes services accessible;
  • Enhances the long-term positive impact on public budgets due to greater inclusion and economic participation;
  • More incentives for micro-enterprises to produce and distribute affordable products, with guidance from Member States to facilitate compliance with legislation.

What immediate actions do you need to take in the organization?

We recommend that you start with a diagnosis of your projects, products and services as a starting point for an effective application of the digital accessibility law, through:

  1. Evaluation and adaptation of products and services
    Your organization can start by evaluating your products and services against accessibility requirements according to the international standard WCAG (Web Content Accessibility Guildlines). This may involve carrying out accessibility audits on your websites, mobile applications and physical products, identifying areas that need to be improved to ensure their accessibility.
  1. Training and awareness raising of employees
    It is essential that employees are aware of accessibility requirements and know how to implement them in the organization's products and services. Therefore, it is necessary to promote adequate training on the topic and awareness about the importance of making products and services accessible to all users.
  1. Integration of digital accessibility practices in the development of products and services
    Make sure you incorporate digital accessibility practices from the earliest stages of product and service development, which may include considering accessible design guidelines and conducting usability testing with users with diverse needs.

In short, the implementation of the European Accessibility Law not only represents a significant milestone in promoting a more inclusive and fair society, but will also bring numerous benefits to its products and services.

LBC has been addressing the topic of digital accessibility since 2016, having developed knowledge, methodologies and tools to accelerate and facilitate development teams in their implementation. We develop projects in Public Administration with a strong digital accessibility component and more recently we have collaborated in this aspect with AMA – Agency for Administrative Modernization in Portugal.

Get to know here how we help public and public entities improve their digital accessibility.

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Privacy policy

This Privacy Policy describes how we process your personal data and how you can exercise your rights as holder of personal data processed by LBC.

Within the scope of its activities, LBC is the entity responsible for the collection and processing of personal data, which are processed and stored in an automated and non-automated manner.

1. LBC Commitment

Leadership Business Consulting, Consultoria e Serviços, SA “, Registration and Single NIPC 505 355 108, registered at the Commercial Registry of Porto, previously registered under No. 11.505, in the 2nd Section, of the Commercial Registry of Lisbon, with share capital of € 240.000,00 (two hundred and forty thousand euros), headquarters at Rua Gonçalo Cristóvão, n.º 185, Rés do Chão, 4049-012 Porto and establishment at Rua General Firmino Miguel, Torre 2–3º –3B, 1600-100 Lisboa (hereinafter LBC), in the context of its business object, processes personal data, intending to ensure rigorously, effectively and securely the protection of all data that it collects and processes on a daily basis.

This data processing is unique and is integrated with its subsidiaries and their programs:

  • Leadership Portal (www.portaldalideranca.pt)
  • Best Leader Awards (www.bestleaderawards.com)
  • Global Strategic Innovation (www.globalstrategicinnovation.com)

LBC is committed to:

  • Process your personal data in a lawful and fair manner, collecting only the necessary information relevant to the purpose for which it is intended;

  • Allow you, as the data subject, to access and correct the information concerning you, transmitting it in clear language and rigorously corresponding to the content of the registration;

  • Do not use the collected data for a purpose incompatible with the collection;

  • Keep the data accurate and, if necessary, current;

  • Ensure the consent of the data subject under the terms of the legislation in force;

  • Guarantee the right to delete data in accordance with the legislation in force;

  • Respect professional secrecy in relation to the data processed;

  • Limit interconnections of personal data to the essential minimum;

  • Have implemented adequate protection and security measures, which prevent the consultation, modification, destruction or addition of data by unauthorized person to do so

2. Data processing and data protection officer

Under the terms of the General Data Protection Regulation (Law n.º 58/2019 of August 8), LBC does not have a Data Protection Officer appointed. However, with the aim of facilitating the contact of the holders of personal data with LBC or any of its subsidiaries, we have created an email to which all messages related to subjects that fall within the scope of our privacy policy and the Specific General Data Protection Regulation: privacy@lbc-global.com. LBC will provide an adequate response to all questions that come to us in this regard.

We ensure, among other aspects, the processing of data in accordance with the legislation in force, verifying compliance with this Privacy Policy. 

3. Personal Data, personal data holders and categories of personal data

What is personal data?

Personal data is all information of any nature, collected on any type of support, relating to an identified or identifiable natural person. Identifiable is the set of information that can lead to the identification of a particular person, namely by reference to an identifier (such as an identification number or location data).

From whom do we collect personal data?

In view of LBC's business object, most of the data of individual and legal persons (companies and associations) are processed. However, for the performance of its duties, data from the following types of natural persons may be collected and processed (non-exhaustive list):

  • Customers/investors and their employees
  • Service providers and their employees;
  • Employees from any of the companies in the LBC universe
  • Candidates and interns;
  • Recruitment processes;
  • Prospects;
  • Candidates and clients of programs promoted by LBC, such as the Global Strategic Innovation and the Best Leader Awards;
  • Participants in events promoted by LBC;
  • Subscribers to newsletters developed by LBC, or by any of its subsidiaries and development programs;
  • Visitors to LBC facilities.

 

What personal data do we process and how do we collect it?

LBC only collects data that are adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.

The collection of your data can be done orally, in writing (namely through forms and contracts), as well as through the LBC website. As a general rule, we collect your data directly, within the scope of a project with customers or commercial interactions, and personal data may also be collected through public sources (such as internet sites and official public lists).

For the execution of different purposes, we may collect the following types of personal data:

  • identification data (such as name, place of birth, citizen card or date of birth)
  • contact details (such as mobile phone, address or e-mail);
  • qualification data and professional status (such as education level and CV)
  • data relating to functions or positions held
  • bank or financial details in case of economic transactions (such as IBAN or tax identification number)
  • location data (such as IP address)
  • footage from recording events or video conferences

As a rule, LBC does not collect special data, such as health data or data referring to administrative offenses or criminal offenses.

 

4. Fundamentals and Purposes of Personal Data Processing

Why and on what basis do we use your personal data?

All data collected and processed by LBC are based on one of the following conditions of legitimacy

or consent: When the collection is preceded by your express, specific and informed consent, through written support or via the web. We collect your consent, for example, for purposes related to the registration in the activities and initiatives of LBC and its subsidiaries, for the subscription of newsletters or for the registration in actions promoted by LBC.

For carrying out professional and commercial relationships, such as project activity and training programs and others.

Execution of contract or pre-contractual measures: when processing is necessary for the performance of a contract to which you are a party or for pre-contractual measures. 
This condition will be fulfilled when we process your data for the purpose of managing programs and financing and cooperation protocols or contracts for the supply and provision of services.

Compliance with legal obligations: when processing is necessary for the fulfillment of a legal obligation. This includes, for example, the communication of data to public bodies (national and community), fiscal or judicial.

the public interest: when processing is necessary for the exercise of functions in the public interest.

the legitimate interest: when the processing proves necessary for the pursuit of legitimate interests of the entity responsible for the treatment or of third parties, without harming the rights and freedoms of its customers and/or users. This includes all processing resulting from attributions conferred by law, namely commercial disclosure to representatives of LBC's client or partner companies or any of its subsidiaries, or even the processing of data to improve the quality of service and when our reasons for their use shall prevail over data protection rights.

What are the purposes for which we collect your data?

The personal data collected by LBC are only processed for specific, explicit and legitimate purposes. Whenever personal data are collected, they are intended exclusively for the purposes expressly identified at the time of collection. Here we list the main purposes that justify the collection of personal data by LBC

  • Contracting and project management with clients;
  • Recruitment;
  • Management of events, programs and offers promoted by LBC;
  • Contracting of supply and service provision contracts;
  • Disclosure of newsletters / publications;
  • Improved offerings and experiences;
  • Physical Security of Facilities and People.

5. Period of retention of personal data

LBC processes and retains your data only for the period that is necessary to pursue or complete the purposes of the treatment for which they are intended, in compliance with the maximum periods necessary to comply with contractual, legal or regulatory obligations.

As a general rule, and when there is a contract that legitimizes the processing of your data, LBC will keep such data as long as such contractual relationship is maintained. Other circumstances exist, such as compliance with legal or regulatory obligations (for example, for the purposes of complying with tax obligations, personal data relating to invoicing must be kept for a maximum period of ten years from the performance of the act), as well as the pendency of a judicial process, which may legitimize your data being kept for a longer period of time. At the end of the retention period, LBC will delete said data.

Regularly, every 5 years, LBC will contact the holders of personal data to renew their consent or, if that is their preference, delete them from our databases. However, if you wish to change your preferences, you can do so at any time by sending an email to privacy@lbc-global.com.

6. Rights of data subjects

Under the terms of the legislation in force, from the moment we collect and process your data, there is a set of rights that, at any time, you can exercise with LBC.

What are your rights?

Right of access: right that allows you to obtain information regarding the processing of your data and its characteristics (namely the type of data, the purpose of the treatment, to whom your data may be communicated, conservation periods and which data you must provide, mandatory or optionally).

Right of rectification: right that allows you to request the rectification of your data, demanding that these are accurate and current, for example, when you consider that they are incomplete or out of date.

Right to delete data or “Right to be forgotten”: right that allows you to request the deletion of your data, when you consider that there are no valid grounds for the conservation of the data and provided that there is no other valid ground that legitimizes such treatment (such as the performance of a contract or compliance with a legal obligation or regulatory).

Right to limitation: right that allows you to suspend processing or limit processing to certain categories of data or purposes.

Direito a portabilidade: right through which you can request the sending of your data, in a digital and commonly used format, which allows the reuse of such data. Alternatively, you may request the transmission of your data to another entity that becomes responsible for processing your data.

Right of opposition: right that allows you to oppose certain purposes and provided that there are no legitimate interests that prevail over your interests. One of the examples of this right concerns opposition to direct marketing purposes (marketing).

Right to Withdraw Consent: right that allows you to withdraw your consent, but that can only be exercised when your consent is the only condition of legitimacy.

How can you exercise your rights?

All the rights described above may be exercised, with the limitations provided for in the applicable legislation, upon written request, to be sent via email privacy@lbc-global.com.

7. Data transmission

With whom do we share your personal data?

In view of LBC's attributions, and depending on the respective purpose, your data may be shared with third parties, which include national and international public bodies and private entities for the purposes of complying with legal or regulatory, contractual obligations or functions of interest public. 
Your data may also be accessed by LBC service providers, considered necessary for the execution of the purposes described above, namely with regard to information security and archiving services. LBC guarantees that it only resorts to service providers that present the guarantees of execution of technical and organizational measures necessary and adequate to protect your personal data.

LBC does not sell data from natural or legal persons.

Transfers of personal data outside the EEA

As it operates in different geographies, LBC may, exceptionally, transfer your personal data to third countries (outside the EEA – European Economic Area).

In these cases, LBC will ensure that data transfers are carried out in strict compliance with applicable legal regulations.

8. Cookies Policy

What are cookies:

Cookies are small text files with relevant information that is downloaded by your access device (computer, mobile phone/smartphone or tablet), through the internet browser (browser), when a website is visited by the user, being used to store information about the user visits.

Os cookies, depending on how long the user remains on the page, can be classified as session or permanent cookies. The first type of cookies expires when the user closes the browser. The second type of cookies expires when their purpose has been completed or when they are manually turned off.

Os cookies used by LBC websites do not collect personal information that allows identifying the user.

Os cookies used on our websites are:

  • Analytics – collect information about users' browsing experience on the website, anonymously, although sometimes they also allow a user to be identified, uniquely and unequivocally to obtain information about the user's interests in the services provided by the website.
  • Advertising – persistently active but for a limited period, in order to collect user information about internet browsing habits so that the advertising viewed by the user corresponds to their needs and interests.
  • From third parties – allow the site to remember browsing preferences, language, region and collect information from users to target advertising to their interests.

Os websites:

utilize cookies to collect statistical information in order to analyze the functioning of the website and the users' browsing experience, and to evaluate the effectiveness of advertising and promotional campaigns.

Disable the use of cookies

Todos os browsers allow the user to accept, refuse or delete cookies by selecting the appropriate settings in their browser. Thus, users can deactivate the use of the cookies our sites of the LBC universe by modifying the settings of the browser.

However, it is important to point out that deactivating cookies may prevent some web services from working properly, affecting, in whole or in part, navigation.

9. Legislation

The processing of personal data of users and customers carried out by LBC, as well as the sending of commercial communications carried out by electronic means, comply with national and community legislation in force, namely the General Data Protection Regulation.


LBC reserves the right to periodically review and change this policy. The date of last modification is indicated at the end of this document. Any changes to this policy and the way in which we use the personal data of the data subject will imply the publication of an updated version on our website.


Last update: 08/11/2022